Why Brands Will Go to Extremes — Lengthwise — With Digital Video in 2018

Brand interest in both long-form and super-short digital video revved up in 2017, a duality that is likely to endure in the months ahead as strategies gel around capturing the attention of online consumers. In 2017, marketers spent 2x as much on online video than they did on TV ads, according to a recent report from …

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