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Social shorts: Facebook launches Pinterest lookalike app, Instagram tests ‘Latest Posts’ feature, Snapchat could be getting a new look

This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more news like this delivered to your inbox every morning. Facebook looks to improve speech technology and Twitter’s latest effort to fight misinformation Facebook’s “Pronunciations” …

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Social media concept, Asian woman hand using mobile phone to check social network application with number of Like, Love, comment, people and fovorite icon at desk beside glass in coffee shop

Are Brands Getting Smarter About Social? New Data Reveals Surprising Trends Across Platforms

Social media concept, Asian woman hand using mobile phone to check social network application with … [+] number of Like, Love, comment, people and fovorite icon at desk beside glass in coffee shop Getty Social engagement for the average U.S. brand increased 5% in 2019, fueled by double-digit growth on Instagram and Twitter, and once …

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How to tackle rising Facebook CPAs

SAN JOSE – With more advertisers and bigger budgets crowding onto Facebook and Instagram, acquisition costs are climbing. Advertisers can make their social ad dollars go further by re-thinking campaign fundamentals. “You need to make sure you’re scaling your available inventory for click-through rates, mirroring your audience, and being dynamic,” 3Q Digital’s Senior Strategy Development manager …

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Facebook events manager - getting started.

What is Facebook Pixel and How to Use It

Lately, everything in marketing is all about “data-driven” and “data-based decisions,” or my favorite, “there’s no place for sentiments, only data.” Then, someone asks me for an opinion about their Facebook Ads performance, and there’s nothing that helps make those “data-based decisions.” That’s why I decided to prepare this guide on how to use Facebook …

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