How dynamic creative will (finally) reach the tipping point
In an industry where a lot of lip service is paid to one-to-one marketing and tailoring a brand’s advertising to the individual, far too few brands have harnessed the power of dynamic creative for their campaigns. There’s a simple reason for that: It’s hard. Despite extensive evidence of dynamic creative’s effectiveness, certain stars in the […]
How dynamic creative will (finally) reach the tipping point Read More »