Format

Facebook opens Collection ad format to Dynamic Ads for Travel campaigns

Channel: Social Media Marketing, Facebook, Facebook: Advertising, Facebook: Mobile, SEO BLOG, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Fotos593 / Shutterstock.com Ahead of the holiday travel season, Facebook is giving airline and hotel brands new tools to catch people’s attentions. Brands retargeting travel-minded consumers through Facebook’s Dynamic Ads for Travel product can now use its full-screen, immersive Collection ad format for their campaigns, the company announced on Monday. Facebook introduced the iAd-like, mobile-only ad […]

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Why Content Creators Are Using This Simple Article Format

Blogging, Content Creation, SEO BLOG / Good To SEO

You know this article format. A glance through Content Marketing Institute’s recently published posts, Growthhackers Must Read articles, or BuzzSumo’s most-shared marketing content from the past six months makes it clear – one blog post framework seems to be winning: How (Company You Know) Is Doing (Something) to Achieve (Positive Result) CMI posts included Smackdown

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Snapchat rolls out Sponsored 3D World Lenses, bringing its AR format to advertisers

Augmented & Virtual Reality, Channel: Social Media Marketing, SEO BLOG, Snapchat, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Snapchat debuted its latest augmented-reality ad format on Thursday. Advertisers can now create their own branded versions of Snapchat’s 3D World Lenses that allow people to augment videos shot with their phones’ rear-facing cameras with animated three-dimensional objects that can be moved and resized to fit the scene. Imran Khan, chief strategy officer of Snapchat’s

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Facebook Is Launching a New Ad Format, Based on Catalogues

SEO BLOG / Good To SEO

Facebook is launching a new ad product which looks to expand on the best elements of the traditional marketing catalogue approach. As first reported by Business Insider, the new units are called ‘lifestyle templates’ and will take the user from a News Feed add to an interactive display unit, with each of the featured products in

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Facebook tests a new ad format that puts it further ahead of its competitors

Channel: Social Media Marketing, Facebook, Facebook: Advertising, SEO BLOG, Social media marketing, Social Media Marketing Column, Social Media Marketing: Advertising / Good To SEO

Consumers’ fondness for and engagement with social media platforms are often cited as reasons that advertising on these sites is effective. There are even numbers to support those claims, with analytics from Facebook that show the great performance of marketing through the platform. But is Facebook an appropriate bellwether platform to gauge the entire social media industry?

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Marketing Day: E-commerce SEO mistakes, Facebook tests new ad format & interactive native content

Channel: CMO Zone, Marketing Day, SEO BLOG / Good To SEO

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Source link

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Google testing list format for AdWords enhanced sitelinks

Channel: SEM, Google, Google AdWords, Google: AdWords, Paid Search Column, PPC, Search Ads, Search Ads: General, search advertising, SEO BLOG, sitelink extensions, Sitelinks / Good To SEO

Over the past month or so, Google has been testing how sitelinks show up on brand queries on desktop search results. The test is on enhanced sitelinks, which include a line of description copy with each link and appear only on brand queries on desktop. Typically, these appear in two columns below the ad as

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Google officially changes Sitelinks design to carousel format

Channel: SEO, Google: Mobile, Google: SEO, Google: Sitelinks, Google: User Interface, SEO BLOG / Good To SEO

AmsStudio / Shutterstock.com Google has confirmed with Search Engine Land that they are now rolling out a new design for Sitelinks. Sitelinks are additional links within the snippets of the search results where searchers can quickly jump to important and relevant pages on that site, as opposed to the main listing in the search result

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New Content Format: Introducing Velocity String™

B2B content formats, B2B Content Marketing, blog, Content, content formats, content-marketing, new content formats, SEO BLOG / Good To SEO

At Velocity, we’re always looking for new ways to tell stories and always in the market for a new content format. But lately we’ve started to feel a bit… format-constrained. We’re pretty comfortable with the core content marketing format portfolio: videos, ebooks, emails, slideshares, websites, infographics, blog posts, landing pages, listicles, glossaries, FAQs, prezis, interactive

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Google Reveals New Format for AdWords Price Extensions

blog, SEO BLOG / Good To SEO

Google rolled out price extensions in July this year for mobile text ads which shows pricing information about products and services. This is how they looked when they were first launched: The format for price extensions were multiple lists under the ad, providing useful information to searchers before they click on your ad. Each row

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