Fragmented

A meticulous abstract of flexographic printing inks industry in terms of the robustly fragmented competitive landscape

One of the most renowned, opportunistic, and rapidly evolving business spheres of recent times, flexographic printing inks industry is heavily influenced by the changing trends in flexible packaging. It is no surprise therefore, that the development of flexible packaging industry is directly proportional to the growth of this business space. Statistics bear evidence to this […]

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How a Fragmented Social Media Strategy Could Hurt Your Brand

How a Fragmented Social Media Strategy Could Hurt Your Brand Many businesses are overly confident in their social media strategy. The biggest problem is that their strategy often hinges around a series of short-term tactics that are implemented across a number of different platforms. They don’t have a consolidated strategy that provides a consistent branding