Since 2006, Fuel Cycle has made its living as an online audience research platform, helping brands get opinions from actual or would-be customers. Now it is heading in a new direction, having launched a Fuel Cycle Exchange (FCX) that integrates third-party analytical and other tools via an API. The Los Angeles, California-based company compares this […]
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed
Marketing Day: Digital ad revenues, Fuel Cycle’s exchange for third-party tools & GDPR Read More »
Are you freaking out trying to fill your content marketing needs with limited resources? Have you considered supplementing your brand spanking new content creation with content curation? Many content marketers can be short-sighted about content curation. Only focused on reducing content costs, they confuse unbranded content aggregation with editorially curated content. True content curation requires
How To Create A Content Curation Plan To Fuel Your Content Marketing Needs Without Tears Read More »
If you’re looking for new ways to prospect new business for your product or service, a lead magnet could be a valuable investment. A lead magnet is essentially a gateway drug or a bribe to coax your target audience into your marketing or sales funnel. You ‘bribe’ a prospect with a specific piece of value
How to Build a Lead Magnet Into Your Product to Fuel Growth Read More »
These days, blogging is more about creating content for your audience and using your influence to build your brand more than anything else. We are seeing this time and time again with some of the biggest and most well-known entrepreneurs and bloggers in the world today. What starts off as a blog, turns into much more
3 Millionaire Entrepreneurs Using Blogs to Fuel their Businesses Read More »
Let’s talk optimization. Marketers spend a huge portion of their time planning, implementing, and executing tests, and analyzing the results. We’re always looking to get those target metrics lifted just a little bit more – figuring out the best subject line for a great open rate, the best CTA and creative pairing to get a
33 CRO & Landing Page Optimization Stats to Fuel Your Strategy Read More »
