general

General Management – Valuable Employee-Recognition Tips [Infographic] : MarketingProfs Article

We posted recently about how happy marketers make better marketers, and we’ll riff a little more on that theme in today’s infographic by Cloud communication adviser GetVoIP. Employee recognition is crucial to keeping a happy team, no matter the industry you’re in. When 49% of employees report they are dissatisfied with the recognition they receive, managers […]

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10 Things You Need to Know About the EU General Data Protection Regulation

At some point during May 2017, the security systems of American credit monitoring agency Equifax were compromised.   The names, addresses, Social Security numbers, and in some cases credit card details of approximately 143 million Americans were accessed during the attack — almost half the American population. News reports would later reveal that the perpetrators

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How to win more customers through SEO – General – Services

A retail expert offers five top tips for search engine optimisation. It’s easy to get caught up with chasing ‘likes’ and marketing through social media, but don’t forget the pulling power of web searches or underestimate the importance of search engine optimisation (SEO). Francesca Nicasio, a retail expert and content strategist at point-of-sale software provider

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Send API 3.1 Reaches General Availability – Email Marketing – SMTP services

We gave you a sneak peek a couple of months ago, but now we’re finally here. The time has come to say goodbye to our beloved Send API version 3, and unveil our most improved version,  v3.1! Over the past three years, our Send API has been doing a great job at routing all your

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General Management – Agencies Are Grossly Misjudged by Clients, and It’s the Agencies’ Own Fault : MarketingProfs Article

Agency life isn’t what it once was. No, I’m not making yet another Mad Men reference. I’m talking about how agency life has changed in just the last two decades. A friend of mine put his finger on it the other day: He said clients’ views of agencies and how they interact with each other

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What You Need to Know About the General Data Protection Regulation (GDPR)

A little background on the Charter of Fundamental Rights of the EU Initially proclaimed at the Nice European Council in 2000, The Charter of Fundamental Rights of the European Union had no binding legal effect. But, on December 1, 2009, with entry into force of the Treaty of Lisbon, the Charter became legally binding on

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General Election UK: A Mailjet Scorecard

Our analysis of the direct marketing efforts of political parties exposes how campaign teams are failing to engage voters. If the general election campaign was based on direct marketing performance alone, the Scottish National Party will walk away with a victory and Labour will outperform the Conservatives. The Conservative Party only sent two emails throughout

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