Editor’s Note: This article on what marketers need to know about GDPR appeared originally in Digital Marketing Magazine. It is just over two months until the new EU-wide General Data Protection Regulations (GDPR) come into force. Starting May 25, 2018, organizations could face potential heavy penalties for misuse of consumer data in a bid to […]
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The European Union’s General Data Protection Regulation, or GDPR, becomes effective on May 25, 2018. We’ve been periodically interviewing David Fowler, Act-On’s head of privacy, compliance and deliverability, about the regulation, which he describes as the biggest change to EU data protection law in a generation. It applies to the EU’s 510+ million citizens, as
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We recently checked in with David to see how Act-On itself was getting prepared for being compliant. “We’re on second base,” he said, but added there is work to be done to get to home plate. He said Act-On began working about a year ago for the GDPR adoption. So far, that work has included:
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It is less than a year until the new EU-wide General Data Protection Regulations (GDPR) come into force. Starting May 25, 2018, organizations could face potential heavy penalties for misuse of consumer data in a bid to give EU citizens better control of their personal information. According to a recent survey from the Direct Marketing Association,
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Individuals’ Rights Under GDPR Nathan: What are the individuals’ rights in all this? David: Yeah, that’s a great question. Because under the GDPR, the individual has the right to be informed, to be told, ‘I got your information from here, and this is what I’m going to do with it, and this is what I’m
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A little background on the Charter of Fundamental Rights of the EU Initially proclaimed at the Nice European Council in 2000, The Charter of Fundamental Rights of the European Union had no binding legal effect. But, on December 1, 2009, with entry into force of the Treaty of Lisbon, the Charter became legally binding on
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