I’m a big advocate of blogging. It doesn’t matter what business you have or what industry you’re in, blogging can be used as a lead generation tool. How often do you get unique visitors to your website? Unless you have an ecommerce store, there’s no reason for a prospective customer to visit your website more […]
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Many marketers are familiar with SlideShare, the popular presentation platform with over 80 million users. SlideShare allows users to upload videos, documents, infographics, and presentations in various formats; e-books are particularly effective in this channel. Using SlideShare for content marketing can increase brand awareness and drive traffic to your website. But how can marketers rely
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Have you ever found yourself praying for inspiration to strike while you stare at your computer’s blinking cursor the night before your blog post is due? Don’t worry—You’re not alone. Did you know that if you learn how to generate blog ideas on a regular basis, you can avoid the curse of the blank page
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Marketing Podcast with Justin SturgesPodcast Transcript SEO tools and strategies are constantly changing. All the while, it’s never been more important that you get found online when people go out there searching – particularly if you’re a local business. Your website is the foundation for how you get ranked and found locally. It’s important to
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Back to Podcast John Jantsch: Hello, welcome to another episode of the Duct Tape Marketing Podcast. This is John Jantsch, and my guest today is Justin Sturges. He is a local SEO, website building, and lead generation expert, and also the co-author of a book called Local Lead Generation, and he just so happens to
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Once a business is up and running, its biggest challenge is lead generation and/or customer acquisition. You may have heard digital marketing is the best bet, and offers the best value for money when it comes to targeted lead generation – but how, exactly do you go about generating more leads from your online efforts,
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With a new year fast approaching, now is the time to re-evaluate what lead gen strategies are worth keeping and which outdated habits should be kicked to the curb fast. Certain strategies, like content marketing and SEO, are enduring no-brainers that will continue to allow you to thrive in 2018. Others are pushing their way
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I’m a believer in inbound marketing, because when executed properly it will generate leads, help you acquire customers, and turn up customer engagement. Beyond that, it’s a methodology you can tailor, to some extent, to fit your size. You don’t need to spin up a new marketing arm of your company to get started. But,
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Google is bringing new forms of local search to the Google Assistant and Google Home. The company announced it’s working with local home service providers “like HomeAdvisor and Porch.” On any platform where Google Assistant is available, users will be able to ask for contractors (e.g., “Ok Google find me a plumber”). That initiates a structured interaction which
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