Global

December global festivities Google doodle marks day 2 of Google’s holiday doodle series

Channel: Consumer, Google: Logos, SEO BLOG /

Today’s Christmas holiday marks day two of Google’s 2017 holiday doodle series. After posting the first of the series on December 18, Google has added two new images to the slide show for today’s doodle. “Our favorite penguins couldn’t be more excited to reunite with their loved ones. Happy to be together for the season […]

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December global festivities Google doodle kicks off series of holiday doodles

Channel: Consumer, Google: Logos, SEO BLOG /

Today’s Google doodle kicks off a series of holiday doodles leading up to Christmas and New Year’s Day. The doodle, which leads to a search for “December global festivities,” includes three animated images that you can swipe or scroll through using the arrows within the artwork. “The festive season is here and this pair of

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GM’s Global Director Of CX Answers 4 Questions For Digital Innovators

Expert Interviews, SEO BLOG /

As global director of CX strategy and enterprise experiences at General Motors, David Mingle has spent the past four years laser-focused on transforming the customer experience. “There is a lot of friction in today’s car buying process that we need to address,” said Mingle, who has held various management positions at Nissan North America, Chrome

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A Strategy for Global Sales and Marketing Team Alignment [Podcast]

SEO BLOG /

Jorge Solorio is the Industrial Americas Business Manager at Lubrizol Advanced Materials where he’s responsible for marketing and sales for their Corzan product line.  On this episode of the Social Business Engine, Jorge explains how he led a strategic initiative to launch an online destination centered on one dedicated product within a large company. He

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AdWords Global Site Tag Implementation Guide

AdWords, AdWords Tracking, AdWords Updates, Conversion Actions, conversion tracking, Google AdWords, Google AdWords Conversion Tracking, How To, How To Guides, SEO BLOG /

October 26, 2017 AdWords introduced their new site-wide tagging this month. Like Bing’s Universal Event Tracking, the new AdWords site-wide tagging uses one tag on the entire site with additional event snippets to track conversion actions. The global site tag (gtag.js) will also be used for Google Analytics in the future. There will no longer

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Rachel Cooper, Director of Global Content Strategy and Editorial at GSK

Content Marketing Strategy, SEO BLOG /

Interview: Rachel Cooper, Director of Global Content Strategy and Editorial at GSK Ahead of Digistrategy – London World Forum 2017 in December, we interviewed Rachel Cooper, Director of Global Content Strategy at GlaxoSmithKline, to find out how she manages effective content on a global scale and how she assesses ROI. Rachel one of many senior keynote

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7 Hot Tips For Creating Viral Content That Packs A Global Punch

Content marketing, SEO BLOG /

Question: What’s worse than spending your valuable time creating stacks of content for your blog, social media accounts and website? Answer: The only thing that’s worse than that is wasting your valuable time creating stacks of content for your blog, social media accounts and website that doesn’t get views or drive results. A lack of

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