Ever since I picked up a copy of Thomas Friedman’s The Lexus and the Olive Tree nearly 20 years ago, I’ve been convinced that globalization is here to stay. But the idea has been under fire recently, blamed for everything from job loss to income inequality to immigration — a backlash that has flared up […]
In A Time Of Crisis, Can Digital Technology Save Globalization? Read More »
This is the third and final post on getting your Localization effort off the ground. First post explored the initial phase of planning and setting expectations – How to Plan Website Globalization & Localization . Once you have a support plan for your mission and a system to measure success and report on your team’s
Global economy requires companies to adapt web strategies to regional audiences. Globalization became a necessity, a strategy to make wider audiences understand your product, brand, message, website, offer. Progressive companies not only translate their website content in many languages, but improve the online experience for prospects and customers as well. Companies want to launch sites
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