How sensor technology can improve the sports fan experience and grow commercial revenue for sports rights holders: Part 2 – the results
Share this Reading time: 3 mins In part 1, we discussed how F1 used sensor technology as we sought to enhance the F1 fan experience. Today, in part 2, we look at the results: There’s a significant difference in fan behaviour at European and Middle Eastern races. The latter tend to be more family centric […]