IAB

IAB Tech Lab releases final version of app-ads.txt to fight mobile app fraud

A-From MTT, Channel: Martech: Advertising, Display Advertising, Display Advertising: Ad Fraud, Internet Marketing Industry, Mobile Marketing /

IAB Tech Lab’s has released the final version of its app-ads.txt (Authorized Sellers for Apps) specifications. An extension of IAB Tech Lab’s ads.txt file, the app-ads.txt support apps distributed through mobile and OTT app stores. Why you should care The app-ads.txt enables apps to take advantage of ads.txt protocol by linking their app store listings […]

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Marketers less concerned about data tech, IAB annual report finds

A-From MTT, Channel: Martech: Analytics & Data /

There is less concern this year about the technology available to manage data in the Interactive Advertising Bureau’s annual report, “The Outlook for Data 2019,” than in last year’s. Conducted with the Winterberry Group consulting firm, the fourth annual report was released Tuesday and is focused on how “digital marketing and media practitioners are using

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Privacy group’s accusations against IAB Europe question ‘the bedrock upon which programmatic is built’

A-Post to MarTech Today, Channel: Martech: Analytics & Data, Display Advertising, GDPR - General Data Protection Regulation, Google, marketing automation, Marketing Tools, Programmatic Advertising & Media Buying /

This week a group of privacy advocates took a shot at the Interactive Advertising Bureau (IAB) Europe, claiming that the industry trade group knew in advance that real-time bidding (RTB) was not compatible with Europe’s General Data Protection Regulation (GDPR). IAB Europe vehemently denies the charges. IAB Europe is a non-profit membership organization that provides guidelines

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Marketing Day: IAB Europe to update consent framework, LiveRamp’s latest identity resolution capabilities

Channel: CMO Zone, Marketing Day /

Attend Our Conferences Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held: April 3-5, 2019: San Jose September 16-18, 2019: Boston Learn More About Our MarTech Events April 2-3, 2019: SMX Munich May 21-22, 2019: SMX London June 3-5, 2019: SMX Advanced June 12-13, 2019:

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Marketing Day: IAB adds DTC leader to board, identity resolution options, cybersecurity for marketers

Channel: CMO Zone, Marketing Day /

Attend Our Conferences Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held: April 3-5, 2019: San Jose September 16-18, 2019: Boston Learn More About Our MarTech Events April 2-3, 2019: SMX Munich May 21-22, 2019: SMX London June 3-5, 2019: SMX Advanced June 12-13, 2019:

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IAB names direct-to-consumer brand to board seat for first time

Channel: Display Advertising, Display Advertising, Display Advertising: Ad Fraud, Internet Marketing Industry, Marketing Tools, Programmatic Advertising & Media Buying /

For the first time, a brand leader will sit on the Interactive Advertising Bureau (IAB) board of directors, the industry trade group announced Sunday at its annual leadership meeting. Jesse Horwitz, co-founder and co-CEO of contact lens subscription company Hubble, is the first representative of a brand to be elected to the board. Up to

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IAB Expands Membership to Include Brand Leaders for Their Critical Perspective as the Digital Marketing Landscape Continues to Disrupt and Grow

SEO BLOG /

PHOENIX–(BUSINESS WIRE)–Feb 10, 2019–IAB, the national trade association for the digital media and marketing industries, today announced that it is expanding its membership to include brand leaders in order for the organization to add critical perspective and insight as IAB works to drive industry growth. By adding brand executives to their membership, IAB will now

IAB Expands Membership to Include Brand Leaders for Their Critical Perspective as the Digital Marketing Landscape Continues to Disrupt and Grow Read More »

Marketing Day: IAB digital ad revenue report, Facebook Stories, AR-platform for retailers

Channel: CMO Zone, Marketing Day /

Attend Our Conferences Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held: April 3-5, 2019: San Jose September 16-18, 2019: Boston × Attend MarTech – Click Here Learn More About Our MarTech Events January 30-31, 2019: SMX West April 2-3, 2019: SMX Munich May 21-22,

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