Identifier

What you need to know about Google Merchant Center identifier enforcement updates

With the holidays at our heels, it’s a good time to do a final sweep of your Google Merchant Center accounts to ensure you have your product identifiers in order. This is particularly important given recent changes. Earlier this year, Google announced it would be updating enforcement around unique product identifiers (UPI) for Shopping ads …

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SEO: Lessons from Google’s ‘rel=prev/next’ Pagination Identifier

Search engine optimization professionals were caught off guard this week by Google’s admission that it hasn’t used its pagination identifier in “a number of years.” The admission reinforces the requirement that SEO practitioners be flexible and focus on what matters. What Is rel=prev/next? Originally designed to streamline indexation of multi-page experiences, rel=prev/next told Google that …

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