The Accelerated Mobile Pages (AMP) project was launched by Google in February of 2016 with the goal of putting mobile performance above everything else on the web. And Google definitely met their goal. AMP powers more than two billion mobile pages and 900,000 different domains. Pages with AMP now load twice as fast as pages […]
Why Businesses Can’t Ignore Google AMP Stories Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Matt Britton is an expert in marketing to Millennials—a group that is incredibly adept at tuning out traditional media. He is the founder and CEO of New York-based MRY—a social media agency focusing on word-of-mouth, social, interactive, and experiential marketing.
By Prianka Dhir I know what you’re thinking—trade shows?! How old school. With endless rows of booths, stacks of pamphlets, and thousands of people crowding the aisles, trade shows don’t exactly have a reputation for being trendy. Despite not being the most enticing form of marketing these days, the trade show industry is expected to
5 Reasons Why Startups Should Never Ignore Trade Shows Read More »
As 2018 progresses, the digital marketing landscape that encompasses SEO, social media, PPC, content marketing and more is witnessing a dramatic shift – which businesses can no longer ignore. There may have been a time when you could’ve dismissed artificial intelligence or visual search as gimmicks from the latest blockbuster science fiction film, but that time
11 Digital Marketing Trends You Can No Longer Ignore in 2018 Read More »
“Branding” “Our brand is strong” “Brand equity” “Our brand is admired around the world” These words and phrases make most entrepreneurs and employees roll their eyes. They view brand as an overused term that means very little to the world outside the company. But your brand may be the most valuable asset your company has.
Why Entrepreneurs Cannot Ignore Their Company’s Brand Read More »
Though Amazon is a behemoth on its own, at the end of the day it’s really no different than any other marketing effort when it comes to content strategy. Visuals must be thoughtfully designed. Copy needs to mean something. But what you might not be considering is that your search engine strategy and Amazon search
6 Reasons to NOT Ignore Amazon as a Content Platform Read More »
I have two predictions for 2018. My first: Email marketing will drive insane revenue in 2018. Forget the 124 percent median average ROI reported in 2017 by the DMA. That’s a fraction of what you can earn from email this year. My second? The following 5 email marketing trends will help my first prediction come
5 Email Marketing Trends You Can’t Afford to Ignore in 2018 Read More »
Still in a social media coma after some brutal campaigns in 2017? Fear not, because the year has changed, and you have the opportunity to right all wrongs, and jump aboard the social media trends of 2018 that can make or break your business. As you plan your social media marketing this year, make sure
Ignore These 5 Social Media Trends in 2018 at Your Own Risk Read More »
According to a study published by eMarketer in 2016, the ecommerce sector will experience double-digit growth until 2020, when sales are expected to exceed $4 trillion. Few industries can boast such a bright future, which makes looking forward to what’s next in the world of ecommerce all the more exciting. Today, we’ll be taking a
7 Ecommerce Trends You Can’t Ignore in 2018 Read More »
Mobile devices were named the leading digital platform in 2014, overtaking laptops and desktops. Since then, use of these gadgets just kept increasing. And even though one study showed the amount of time spent on mobile devices has gone down somewhat, non-voice mobile use in 2017 was still ahead of laptop and desktop use. Reasons
Why Your eCommerce Business Should Not Ignore Mobile Marketing in 2018 Read More »
