March 24th, 2020 Marketing Erica Perry Amidst the changes COVID-19 has introduced, a primary one being the practice of social distancing, brands are more eager than ever to provide a better link between offline and online activity. Consumers with no choice but to shop online are now purely engaging with brands on platforms elevating the […]
Why Facebook is Bringing Brand Loyalty Programs In-App Read More »
Media Announcement: DoubleVerify (“DV”), the leading independent provider of marketing measurement software and analytics,today announced a partnership with InMobi,a global provider of enterprise platforms for marketers. As part of the partnership, DoubleVerify will provide always-on fraud filtering and measurement for mobile in-app advertising campaigns across the InMobi Exchange globally. The integration with InMobi covers pre-bid targeting for
In-App Mobile Ad Fraud Up 800 Percent Read More »
Monica Pissanos – April 29, 2019 Instagram recently announced its newest feature for ecommerce brands: In-app Checkout. This feature allows users to buy products directly within the app without having to leave the app and visit the brand’s website. For brands that have the Checkout feature enabled, users will see the option to “Checkout on
Instagram Introduces In-App Checkout Feature Read More »
Agence France-PresseSep 22, 2019 16:32:42 IST If dating were not scary enough already, users of the Tinder app will now be able to simulate the experience with an interactive reality show where they choose partners for a character just before the end of the world. Representational Image. Image: Reuters. Tinder’s “Swipe Night” is set to
Facebook is testing out two new ad options which aim to facilitate on-platform purchases, capitalizing on purchase intent. Source link
Facebook Tests New In-App Shopping Ads for Both Facebook and Instagram Read More »
Facebook announced Monday it is testing two new ad features: an in-app checkout experience for dynamic ads running in the Facebook News Feed and the ability to turn organic shopping posts on Instagram into an ad via Ads Manager. “These new ads are based on the ways people currently like to discover and purchase products
YouTube is removing its chat feature in order to increase its focus on other forms of sharing in the app. Source link
YouTube Will Remove its In-App Messaging Option Next Month Read More »
Consider these scenarios for a moment: Scenario 1: Supermarket giant, Tesco launches a mobile app for customers. It serves the purpose of a virtual grocery store for customers who are time-pressed to go and shop physically. This initiative results in 900,000 app downloads in less than a year, a 130 percent boost in online sales,
4 Ways to Improve In-App CX with Onboarding Techniques Read More »
In-app messaging lets you communicate with your users and keep them engaged, so they don’t uninstall your app shortly after downloading If you want to build user retention, there’s more need now for user engagement than ever before. Users are spending more time on their smart devices, downloading apps they feel are of value and
In-App messages to engage users and reduce app abandonment Read More »
Instagram is rolling out a new Shopping from Creators feature that gives influencers the ability to tag brands they’re wearing in posts that can lead to a checkout page where users can purchase tagged items right within the app. The feature will be available to a small group of individuals, fashion retailers and media brands
