InBetween

Email Checklist: From Subject Lines to Footers and In-Between

What goes into making a really good email? The team at Campaign Monitor paired up with Really Good Emails and produced an infographic that answers the question. The checklist includes tips for how to write subject lines and preheader text, craft a good footer, and incorporate dynamic content and personalization. It also highlights the technical …

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Living and Working in Separate Cities: The Good, the Bad, and the In-Between

At this point, everyone knows about Silicon Valley’s crazy housing prices. I grew up in Cupertino, California, and my childhood home must have gone up in value 40 times in the past 40 years. That’s not unusual around the Bay Area, and it seems like homes are only growing further and further out of reach …

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