Index

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index

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The Forrester Readiness Index Highlights Countries Ripe For Digital Marketing Investment

The Forrester Readiness Index Highlights Countries Ripe For Digital Marketing Investment

Marketers should take a closer at how their digital advertising budgets are allocated globally. While a huge market such as China deserves marketers’ attention because of its size, our analysis shows that the Chinese digital advertising market is becoming saturated. Forrester calculates each country’s digital marketing readiness score by measuring the digital engagement and savviness …

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mobile-first index google 2016

Mobile-First Index: Google Announces First Experiments

Experiments with Google’s mobile-first index are underway On Friday, November 4, 2016 Google announced that they launched an experiment on their mobile-first index. This announcement came as a surprise to many industry professionals. Google indicated a few weeks ago that they were working on a mobile-first index, but it seemed as if there were still …

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Mobile-First Index Rolling Out and July Speed Update SEO

What’s the news? Last week, marketers across the community received notices that informed them that Google was switching their domain to mobile first indexing. BrightEdge received this notice last Wednesday. “Mobile-first indexing enabled for https://www.brightedge.com/ To owner of https://www.brightedge.com/, This means that you may see more traffic in your logs from Googlebot Smartphone. You may also see …

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Money Anxiety Index Shows Customers Are Not Worried About Recession

The U.S. economy is driven by consumer spending, which makes up close to 70% of the Gross Domestic Product (GDP). Even though the economic indicators are solid at the moment, the slightest apprehension by a small number of consumers can dramatically change the economic outlook. Dr. Dan Geller, a behavioral economist and the developer of …

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