Infutor's CCPA opt-out 'portal' is the right approach for an industry that doesn't want one

Infutor’s CCPA opt-out ‘portal’ is the right approach for an industry that doesn’t want one

Identity management company Infutor has launched a data opt-out portal to comply with the California Consumer Privacy Act (CCPA). It’s an approach that represents something of a model for the industry (albeit an imperfect one) and one the industry is unlikely to embrace (though it should). Other data aggregators, such as Neustar and Acxiom, also …

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