Integrate

Why You Should Integrate Search Marketing into Your Organization’s Culture

SEO BLOG /

Digital marketing continues to evolve and search remains a big driver of performance within it. In fact, the industry terminology continues to shift into things like “performance marketing.” Regardless of what we call it, search marketing and drilling down specifically into SEO and paid search, is often still siloed or walled off from the rest […]

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Blue Shield of California to Integrate Apple Watches in Doctor Visits

Altais, Apple, Apple Watch, ArtificialIntelligenceTrends, Blue Shield California, Jeff Bailet, MobileCommercePro, MobileDevPro, MobilityRevolutionUpdate, Notable Health, Wearable Computing, WebProBusiness /

According to a report by Health Data Management, Blue Shield of California (BSC) is planning on using the Apple Watch to improve doctor’s visits. “BSC, together with its health services partner Altais, have partnered with Notable Health, a company that provides technology to captures office visits through the use of artificial intelligence. “The data is

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Interoperability: Why Health Systems Need to Integrate Their Digital Stack

search engine optimization for dummies, SEO BLOG /

Graham Gardner, CEO, and Co-Founder of Kyruus Several years ago, Thomas Friedman, the best-selling New York Times columnist, began pointing out how application programming interfaces (APIs) and the resultant connectivity was enabling one-touch consumer engagement with a broad range of services. We now take it for granted that we can call a car service from

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How To Integrate SEO and PPC to Growth-Hack Your Digital Marketing Results [infographic] / Digital Information World

SEO BLOG /

Digital marketing has evolved significantly over the last couple of decades. The days when you could stuff your content with keywords and rank on top of the search engines are long gone. Today, the frequently changing search engine algorithms, cut-throat competition and the push towards paid advertising have rendered it difficult for brands to get

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Integrate sets sights on event leads with $34M purchase of Akkroo

A-From MTT, Channel: Martech: Social, Marketing Tools, Marketing Tools: Social Media /

Akkroo’s full 50-person staff will join the Integrate team. Integrate announced on Thursday it has acquired Akkroo for $34 million. The acquisition will give Integrate customers access to Akkroo’s app-based platform that captures leads in real-time at events and feeds them straight to the sales team. This is Integrate’s second acquisition this year. Why you

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