Now’s the time to start digging and discovering: Ask questions about the business. What does it sell, how does it operate, what makes it tick? Ask about the business goals. Not their goals for results from SEO, but their main goals that drive day-to-day business. Ask about customers or the audience. How do people search […]
I have previously written about why keyword research isn’t dead. A key theme I continually make is that keyword categorization is incredibly important in order to be useful so that you can optimize towards topics and clusters rather than individual keywords. My keyword research documents often exceed 20k-50k keywords which are normally broken into two,
How to use machine learning (if you can’t code) to help your keyword research Read More »
Let’s get right down to it: The key to successful SEO is concentrating on long-tail keywords. Although these keywords get less traffic than more generic terms, they’re associated with more qualified traffic and users that are typically further down their path of intent.
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Good content developers have learned to write both for people and search engines, using solid data to reach their audiences. But search engines have gotten a lot smarter. They’ve moved beyond individual keywords—they’ve learned to understand context. But writers still need to understand and deploy sound search engine optimization (SEO) principles. Apply this SEO checklist
Keyword research isn’t just about a “keyword”; it is about phrases and questions your target audiences are using to find the answers, products, and services they need. These phrases and questions a critical component of any form of a marketing campaign. While gathering this data can be very time-consuming when you have completed your keyword research, you should
When I used to work for a digital marketing agency, one of my responsibilities was to write blog content for our clients. To do this, some SEO research was required because we wanted to improve organic traffic. So, I did keyword research to figure out what the target audience wanted to read about. I was
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Keyword Cannibalization Needless to say, there are many SEO-centric misconceptions flooding the market but only a few marketers and experts actually realize the same and include remedial measures into the mix. While talking about the most common SEO mistakes is a topic for another day, we will now discuss a bit about the most overlooked
SEMrush has taken a unique approach to keyword research by assembling all the essential keyword research tools one could ever ask for in one place – the Keyword Magic tool. Entering just one seed keyword will be enough for you to build a whole keyword empire around it. The tool now supports 118 databases with over
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The mere fact that you’ve clicked on this article shows that you realize the vital role that search engine optimization (SEO) plays in your company’s success. Hats off to you for recognizing that… you are a true titan of business! One of the most important factors in optimizing your online presence is the use of
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This guide is intended to teach you how to do in-depth and meaningful keyword research. Good keyword research allows you to uncover the terms, phrases, questions, and answers that are important to your users or customers AND important to achieving your goals, whether they are getting more pageviews, capturing leads, or selling products and services.
