Lessons

5 Lessons Small Business Owners Should Learn From the Pandemic

If you’re like me, you’re a bit stupefied at how the world has completely changed in a few short weeks. And you dread what it’s going to look like once the threat of coronavirus dies down. So many small businesses have been impacted, and the small business landscape is going to be forever changed. I’ve

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Product Innovation in The Time Of COVID; ventilator supply business lessons

If necessity is the mother of invention, the COVID-19 pandemic is the mother of all necessities. So, it’s hardly surprising we’re seeing a host of product innovation bubble up around the world. Nowhere is this more apparent than in the search for new ventilator designs and manufacturing capability. Over the past month a host of

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7 Lessons from Sprout Social’s Year of Creative Testing on Social Media

One of the first things you learn as a marketer is that your audience is everything. It drives conversations around your brand, fuels your business and informs the content you create and share.  There are certain assumptions you can make about what creative assets will resonate most with your target audience based on industry benchmarks,

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4 marketing lessons from retailers who are mastering the customer experience

4 marketing lessons from retailers who are mastering the customer experience – Marketing Land Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok Source

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