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I moved into marketing in May 1997 to become a product marketing manager at Microsoft. I didn’t have any formal marketing training, but I did have in-depth knowledge of the product, having been a pre-sales consultant at Microsoft. I was fortunate to have a manager who saw my potential and was willing to invest in
5 Big Marketing Lessons | What I’ve Learned in 23 Years of Marketing Read More »
There’s a reason why the role of research and insight professionals is growing in importance – in every sphere of a business. Without a solid, definitive and reliable understanding of the consumer you’re trying to target, there’s no point in trying. And making sure your customer is at the center of your business requires one
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It’s not a surprise – for many retailers, their Christmas season performance is the decisive factor for the entire year’s financial success. This is particularly true for those selling tech and durable goods. While peak season sales embrace Black Friday, Cyber week, Christmas week and post-Christmas promotions, it’s increasingly difficult for retailers to set the
Peak season sales 2019: Retail lessons learned Read More »
We’re a month into 2020 so what better time than to look back at the holiday shopping seasons of 2019 to inform our strategy over the course of the next 11 months. This year, like any other, some email marketing practices won the clicks of millions of holiday shoppers, while others drove users away. But
Lessons from 2019’s holiday email sending (hint: mobile dominated) Read More »
Search engine optimization is the process of optimizing web pages for ranking algorithms. But it is equally important to optimize pages for humans. Google’s algorithm attempts to emulate what humans see. Google wants to align the intent of a query with a relevant web page. Google continually enhances its technology to improve search results. Search
Lessons from 20 Years of Google Algorithm Updates Read More »
I’ve got 99 apps and I only need ONE! That’s right, folks. I have 99 apps on my phone and sometimes it feels like I only use one of them. But why am I counting my apps? It all started when I was waiting to board my flight and I noticed complete silence in the entire
3 Mobile App Marketing Lessons Read More »
Keeping up with all things business, in this week’s roundup “A History of Suits for the Office” looks at just how the business suit came about. From the more intricate suits of the 19th century to the deconstructed suits rebelling from traditional office wear, this article covers the entire spectrum. And this is what the
Top Stories: Dressing for Success Down Through the Ages, Lessons from Trusted Brands Read More »
United States Postal Service (USPS), Amazon and Google are ranked as the most trusted brands in America according to a survey conducted by Morning Consult. The three companies beat out others that include institutions, public figures, and ideas. The State of Consumer Trust report surveyed some 1,670 individuals to rate 2000 brands on how they
USPS, Amazon, Google the Most Trusted Brands – Lessons Learned Read More »
Whether you’re faced with an obstacle or an opportunity in life or business, such moments can offer important life lessons that can help you grow. Certain business or life lessons tend to stick with you through the years, shaping your personal and professional mindset. That’s why we asked a group of Young Entrepreneur Council members to
16 Valuable Life Lessons You Can Learn From Entrepreneurs Read More »
