If you own a business in a small town near a big city, you’re probably a bit jealous of your competitors in this big city. The search volume for that city will most likely be significantly larger, and with that, the amount of potential customers as well. So, is there any way you can still […]
True location in URL? • Yoast Read More »
When running an independent auto shop or other automotive business, there are some specific considerations you need to make aside from just pinpointing a location that’s easy for customers to find. Mike Anderson is an automotive consultant specializing in the collision industry and founder of Collision Advice. He has owned two successful collision shops of
5 Tips for Choosing the Right Location for Your Automotive Business Read More »
With increasing smartphone penetration worldwide, marketers have rightly adopted the mobile-first approach. However, in a world of ad-blocks, marketers need to be careful of delivering content that is irrelevant or annoying. Fortunately, access to location data makes it possible to create highly relevant mobile targeting campaigns by ensuring users receive personalized and useful content at
How Location Data Is Reshaping Mobile Advertising and Attribution Read More »
Turn Your Bad Small Business Location Into An Asset Location, location, location matters because it’s a key driver of attention, traffic and sales There’s reason that place is one of the original 4Ps of Marketing since it determines your business’s location physically and mentally in your prospect’s mind. A bad small business location causes your firm
60 Tactics To Overcome A Bad Small Business Location Read More »
Last year, location intelligence company GroundTruth introduced a “cost per visit” ad model. It uses mobile location data to track ad exposures to store visits and only asks retailers and brands to pay for foot traffic, rather than impressions or clicks. Yesterday, the company doubled down on the model, announcing an offering specifically for CPG
GroundTruth adds ‘pay per SKU’ model to its performance location products Read More »
Location intelligence reveals a great deal about who we are. By observing the stores consumers visit, their areas of residence, where they work and how far they commute, marketers gather valuable insights into consumer preferences and interests. Ultimately, this observed, real-world location data is the bridge that links a person’s online activities with their online
How location data accuracy leads to stronger personalization Read More »
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed
Link-building prospects, location data accuracy & Super Bowl LII ads Read More »
About 95 percent of the world’s bourbon is made in Kentucky. But now there’s a new distillery in town — and it’s specializing in something totally different. AMBRAbev is named for the mix it creates between Brazilian and American culture in its spirits. The company specializes in making cachaça, a traditional Brazilian spirit made from
Unique Distillery Shows Why Location Can Still be Important for Small Manufacturers Read More »
Google announced today that it is changing the way it labels country services on the mobile web, Google app for iOS and desktop Search and Maps. According to Google, one in five searches is now location-related. To make search results more relevant, Google says the country of service will no longer be indicated by the
Google searches now correspond to user location instead of domain Read More »
Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and
Google search location changes, GOOG earnings & Facebook marketplace Read More »
