Location

Whatsapp Introduces New Live Location Feature That Lets You Track Friends in Real Time

live location, SEO BLOG, Social Media, Technology, tracking feature, WhatsApp /

Pretty soon, it will be easier for family members and close friends to track the location of their loved ones to make sure they have safely reached their destination. WhatsApp has introduced a new feature that gives its users the ability to broadcast their location in real time. Called Live Location, the new WhatsApp feature […]

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Google’s YouTube Ads Upgraded With Location Extensions and Store Visits Measurement

search engine optimization google, SEO BLOG /

Google AdWords has upgraded YouTube ads with location extensions and the ability to measure in-store visits. According to eMarketer a whopping 90% of global sales will happen in a physical store this year, making store visits measurement all the more pertinent for the upcoming holiday season. As you may know, both location extensions and store

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3 ways to leverage location this holiday season

Analytics, Channel: Retail, E-Commerce, Holiday Retailer, How To Guides: Marketing Analytics, How To Guides: Retail Marketing, Retail Column, SEO BLOG /

As the holiday season ramps up into its glorious full frenzy, marketers are hoping the early forecasts for strong spending come true. In fact, all signs point north as disposable personal income, a climbing stock market and strong consumer confidence continue to grow. 2017 holiday sales are expected to top $1 trillion, or an increase as

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Supercharge Your Ads With Adwords Location Extensions

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If you are running ads on Google then you probably want more customers to visit your business. Local extensions allows you to display your address, a map to your location, or the distance to your business underneath your main ads as shown in the example below: Mobile Browsing Is Increasing – Location Ads Can Be

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How To Use Location To Your Advantage

Business, SEO BLOG /

It’s a modern-day truth that getting to grips with local marketing is essential, particularly for new businesses. While the internet has successfully made the world a lot smaller, it’s also brought along its own set of problems like language barriers and prohibitively expensive international shipping. Building a name for your business locally, whether by word-of-mouth, paid

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Only 1% of exchange location data useful for offline attribution

Channel: Mobile Marketing, Mobile Marketing, SEO BLOG /

Location data has become a kind of Swiss Army Knife for digital marketing. It can be used for audience targeting and segmentation, for offline attribution and for customer journey and competitive insights. But the data needs to be accurate for these purposes — especially when it comes to store visitation and attribution. For those brands

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Google says we don’t need no stinking location modifiers… or do we?

search engine optimization tips, SEO BLOG /

Last week, Google declared that the “near me” search query and other “geo-modifiers” (e.g., ZIP code, city name) were, if not dead, then certainly not worth spending your valuable SEO time worrying too much about: In September 2015, we shared that “near me” or “nearby” searches on Google had grown 2X in the previous year. Now, just

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6 tips for using location information to boost conversion

search engine optimization for dummies, SEO BLOG /

While much deserved attention is given to local SEO and SEM, showing up in search results is only half the job. Google performed a study that demonstrated very little correlation between usage or traffic and influence. In other words, just because people frequently find your business doesn’t mean they choose your business or buy from your

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