majority

Women make up majority of influencer community, still earn less than male influencers

The influencer community is one of the rare businesses where women dominate the field. Across all industries – travel, fashion, technology, food and entertainment – women make up 77% of the total number of influencers. You would think with such a stronghold on an industry, women’s pay would, at least, be equal to men – […]

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Majority of SMBs doing SEO are in-housing

A majority of small businesses (SMBs) surveyed understand they should be doing SEO but only 36 percent have an SEO strategy in place and are actively pursuing it. That’s according to a survey of 529 small businesses, between 1 and 50+ employees conducted by The Manifest. Beyond the 36 percent, the survey found another 23

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Majority of consumers will only engage with personalized marketing messages

digital advertising, ecommerce, email personalization, Facebook advertising, Web personalisation / Good To SEO

Chart of the week: 72% of consumers will only engage with personalized marketing messages, despite 86% being concerned about data privacy Personalization is becoming more prominent in digital marketing, offering an improved user experience by providing information or targeting ads based on an individual’s activities and interests. In fact, according to a new report from

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The majority of listings for car accident attorneys on Google are fake

SEO BLOG / Good To SEO

If you work with attorneys, you may have noticed recently that there is a massive amount of spam that seems to be growing like weeds in Google’s local results. Let me explain what I mean. This was a search done earlier this week in a prominent zip code in Manhattan, New York. All three of

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Majority of Publishers See Much Lower Facebook Traffic Now vs. Last Year

search engine optimization google, SEO BLOG / Good To SEO

Facebook organic reach is dying. Facebook organic reach is dead. If you want any traffic from Facebook, you have to pay for it. We’ve been hearing variations on the above themes for a while now from marketers, brands, and publishers who have watched a flood of organic traffic become a trickle over the years. This

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Survey: Majority of consumers will spend 75% of holiday budgets online this year

Channel: Retail, Holiday Retailer, Statistics: Market Share, Statistics: Online Shopping, Statistics: Popularity & Usage / Good To SEO

It looks like it’s going to be another great holiday for Amazon. Numerous surveys suggest that the e-commerce giant will be a primary beneficiary of increased online shopping this year. But the data also show consumer shopping is becoming less binary: online vs. offline. Particularly among Millennials. Majority intend to buy online. A new survey

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Top retailers spent majority of 2017 holiday ad budgets on TV, investing only 6% on Facebook ads

Channel: Retail, Christmas & Digital Marketing, E-Commerce, Events, Facebook, Facebook: Advertising, Holiday Retailer, Social media marketing, Social Media Marketing: Advertising / Good To SEO

Source: Kantar Based on 2017 holiday ad spend, the top ten retailers in the U.S. spent a combined $1.2 billion on advertising during November and December last year, with 62 percent of ad spend going to TV. According to data from Kantar Media, a total of 27 percent of the top retailers’ holiday ad spend

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If Your Content Doesn’t Have This, the Majority Won’t Trust It [Research]

Company News / Good To SEO

Is your content trustworthy? Is your content persuasive? If your content doesn’t include data, it is less likely to be trusted, persuasive, or even read. That’s based on the findings from an August survey of 1,054 U.S. adults released this week by Survey Monkey: Three-fourths of adults say content with data is more trustworthy than

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Majority of companies have not reviewed their tech following GDPR

Digital marketing laws, Digital marketing strategy / Good To SEO

Chart of the Day: Just 30% of marketers have completed a full audit of their data-collecting methods Data protection is hardly brand new, but new EU law and news of data breaches from the social media giants Facebook meant that everyone and their grandmother (who you have to generously keep showing how to check her

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2018 Small Business Statistics: A Majority of Small Business Owners Expect Growth

Economy, Sponsored / Good To SEO

Optimism is high among small business owners, with revenue and staff growth on the mind of many in the U.S. This was one of the findings of TD Bank’s annual Small Business Survey, which found 53% of small businesses planned to grow in 2018, up from 46% in 2017. The number of small business owners

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