majority

Majority of mobile marketers plan to increase video spend in 2018

Most mobile marketers are planning to increase investments in video this year, according to a report released Wednesday by YouAppi. The CMO Mobile Marketing Guide shows that 85 percent of digital marketers plan to increase their video investment for mobile marketing efforts in 2018, up 10 percent over last year. More than three-quarters of those

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Retailers with shopping apps now see majority of e-commerce sales from mobile

For many retailers, mobile traffic equals or exceeds desktop traffic. Now, according to Criteo’s latest commerce report (Q4 2017), mobile sales represent the majority of total e-commerce for retailers with successful shopping apps. Retailers that have both mobile sites and apps are seeing, on average, two-thirds of their online sales coming from mobile devices, according

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When segmenting customers, don’t forget your silent majority

Richard Nixon popularized the expression, the silent majority, when he used it to label the broad swath of Middle Americans who are reticent to publicly declare their opinions. To counter what he felt was a biased media, he appealed to them to emerge from the shadows and vocalize their support for his administration’s Vietnam War

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Majority of U.S. Workers Will be Freelancers by 2027, Report Says

Did you know that by 2027, most workers in the US will be freelancers, enjoying the flexibility and freedom of being their own boss? This was the finding of the ‘Freelancing in America: 2017’ report, jointly commissioned by Upwork and Freelancers Union. 2017 Freelancing in America Report Attracted by flexible working, being your own boss

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5 Reasons the Majority of Startups Fail–And How to Make Sure Yours Won’t

Startup life is often portrayed as glamorous and financially rewarding, but that’s far from reality. 20 percent of startups won’t even make it to the one-year mark, and 70 percent fail within ten years according to a report on USA Today by The Motley Fool. For startup founders, the odds are stacked heavily against success,

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41% report doing majority of their holiday shopping online last year [Survey]

According to a recent Walker Sands poll, 41 percent of more than 1,600 consumers surveyed report buying all, or at least a majority of their holiday gifts online last year. Aiming to get a better understanding of this year’s online holiday shopping trends, the 2017 Future of Retail Holiday Report (registration required) includes survey results

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