Management

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What to look for in web content management software

Web content management describes a class of software for creating and maintaining content for websites and mobile applications. From an IT perspective, content management tools have a simple business purpose — support line-of-business users and ensure that they can manage all the information they need to produce compelling digital experiences. With web content management software, […]

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How Will AI Affect Project Management in the Future?

Companies are just discovering the potential of AI to unburden project managers, who are already spending too much time on paperwork or management tasks rather than crafting strategies and future plans on the macro level. The average project managers today have so many responsibilities that it’s any wonder they can get things done other than

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Decoding The PPC Bid Management Technology Matrix

June 30, 2017 When it comes to evaluating which PPC bid management tool is right for your business, it can be difficult. Most of the tools offer similar features, making it challenging to compare platforms. Even after learning about all the cool features, you still find yourself asking, “Would this task just be easier to

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How to Blow Up Your Blog Visits via Community Management

Social media and internet communities provide you a unique opportunity to directly and instantly communicate with your target audience. These platforms let you create engagement, attract an audience and keep them hooked, given that you can manage your community well. This blog post gives you the exact ideas you need to pique interest of your

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Compare 9 paid search campaign management tools

Marketing Land’s “Enterprise Paid Media Campaign Management Platforms: A Marketer’s Guide” examines the market for paid search and other media campaign management platforms and the considerations involved in implementing this software into your business. This 50-page report is your source for the latest trends, opportunities and challenges facing the market for paid media management tools

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Career Management – SEO Jobs in 2016: Salary and Hiring Trends : MarketingProfs Article

The number of search engine optimization (SEO) job openings has declined this year compared with 2015, and the average salaries of common SEO jobs have dropped as well, according to a recent report from Conductor. The report was based on an analysis of 2016 US data from Indeed and Payscale. The researchers examined the number

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Forrester Names Oracle Marketing Cloud’s BlueKai Data Management Platform a Leader in the Wave for DATA MANAGEMENT PLATFORMS

The Oracle Data Management Platform is proud to be named a “Leader” in the recently released report: The Forrester Wave™: Data Management Platforms, Q2 2017. We are honored to be included and would like to take this opportunity to discuss some of our relative strengths as well as the unique vision for the future of

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​Moz Local Report: Who’s Winning Wealth Management?

Posted by Dr-Pete As more people look for financial advice online, brick-and-mortar wealth management firms and financial advisors are competing harder than ever for search customers. More than 70% of millennials use search engines for research, and 15% of 18–34 year-olds are turning directly to search engines for financial advice. As consumers in their 20s

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