Social media management and monitoring aren’t just about posting and replying, social media is a growing, deeper science. Companies don’t drive leads or make money by curating three relevant posts a week – if they did, we wouldn’t be writing this blog. If you’re a social media specialist or marketing manager, your job description is […]
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Your brand’s reputation affects the business directly. People won’t buy your products if they don’t feel they can trust you. Or worse, if they feel that others don’t trust you. Let’s not let that happen. There are practical steps you can take to improve your reputation online. Even better, there are tools that’ll help get you
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Just about the first thing that a potential reputation management client will ask when considering asking someone to clean up their name in the search results is: “How long will it take?” This is unfortunately not easy to answer. Deploying content and changes to displace something negative in Google and Bing is complicated, involving literally
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Can people find your business online? What if they don’t know your shop by name? If they’re looking for a body shop online, will they be able to find you? They will if you have a number of things in place, such as having your website optimized well enough that search engines can clearly determine
Web Presence Management: SEO Revisited Read More »
Warning: This post contains spoilers. Like all well-spun stories, “Spider-Man: Homecoming” was entertaining, humorous, and, according to Screen Rant’s News Editor, host to a number of characters that were, “equally likable and believable in their respective roles.” Unlike the Spider-Man movies released in 2002 and 2012, “Homecoming” is not the traditional Spider-Man origin story. It
5 Essential Project Management Lessons From ‘Spider-Man: Homecoming’ Read More »
According to Content Marketing Institute’s latest survey of marketers, learning how to better use their content management marketing technology is posing a significant challenge for marketers. Sixty-six percent of the marketers polled claimed “How to better use technology to mange content as a business asset” as their greatest educational need in regards to content management.
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Business Management Daily The joys of search engine optimizationBusiness Management Daily1. Misunderstanding the relationship between SEO and social media. Top-performing social content and top-performing web content have something in common: quality. Content shared on social that gets lots of shares, likes and comments will probably get … and more » Source link
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Cathy: I’m in your boat. I’ve been working on this with members of our team for a number of years. I’m not the expert in digital asset management, but I’m a user, and I’ve learned so much going through the process that I found very useful. For a definition, I went to one of our
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Words have a way of losing their original meaning over time. Take the word “deadline.” It conjures up images of an old movie with a cynical, chain-smoking reporter hunched over his typewriter in the dead of night, feverishly writing his big story in time to meet the deadline lest he face the wrath of his
Is Bad Deadline Management Killing Your Company? Read More »
Kevin LeeCo-Founder and ChairmanDidit In June, the EU fined Google $2.7 billion for “unfairly” ranking some of its own services over those of rivals. Though this won’t have an immediate impact on the US, it could eventually reverberate and create new challenges for content management providers and international brands. Kevin Lee, co-founder and chairman of
What the EU’s Google Ruling Means for Brands and Content Management Providers Worldwide Read More »
