Key Performance Indicators (KPIs) help you understand how your business is progressing towards its goals. In the SEO world, you can find articles talking about tens of so-called KPIs, including bounce rate, dwell time, time on page, etc. These are vanity metrics that have no relationship with the overall marketing or business goals. In reality, …
Track These 3 SEO KPIs to Make Better Marketing Decisions Read More »
Content marketing is important because it helps companies drive traffic, build trust with consumers, increase conversions, and generate more business. How do we know? Because content marketing is a big part of our marketing strategy, and we’ve experienced all of those benefits firsthand. In this post, we’ll dig deeper into why content marketing is so …
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It’s no secret that agencies are accustomed to wooing clients during in-person pitches.
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Hosts Jess Budde, Greg Finn, and Christine “Shep” Zirnheld are covering all the digital marketing news of the week on this week’s episode of Marketing O’Clock. Plus, why the new CVS ad network and Google’s heavy ad policy have us listing to Sarah McLachlan, the Deftones, and seagulls on repeat. If you’re unable to listen …
For now, augmented reality (AR) is still largely a novelty — AR’s newness alone contributes to its ability to surpass print, online, and television advertisements in terms of shock-factor. As The Drum reports, AR can capture people’s attention for over 85 seconds, increase interaction rates by 20 percent, and improve click-through rates to purchase by …
8 Innovative & Inspiring Examples of Augmented Reality in Marketing Read More »
Deciding to hire a digital marketing agency is easy. The hard part is deciding which digital marketing agency to hire. In today’s world, anyone with an internet connection can create a website and start offering services as an entrepreneur. The barriers to entry are slim to none. Which… is what makes choosing the right digital …
How to Choose The Right Digital Marketing Agency Read More »
When we spend all our time and efforts creating a fantastic in-depth piece of content that is visually appealing and loved by our customers, prospects, and clients – why not receive some of Google’s love too and grow your qualified organic traffic? In many ways, the things that the Google algorithm favors are similar to …
Digital marketing covers everything from SEO and content marketing to email campaigns, social media strategy, and video marketing too. With new digital marketing companies popping up left and right offering a bit of everything (and truly speaking to no one), it’s no surprise you’re having a hard time finding the right one. The best thing …
So, here it is, already December, and you’re struggling to boost organic traffic to your website to increase holiday sells. All your procrastinating has left your site unprepared for the soaring Christmas shoppers online. You need to get going and get your last minute holiday SEO in gear. 3 Tips for Last Minute Holiday SEO Here …
Last week our staff attended MozCon, virtually of course. There were a lot of good presentations and content. However, one small part of one of the sessions really got me thinking. Francine Rodriguez of WordStream gave a very good presentation on automation in PPC. Her presentation, along with all the Moz video bundle, is worth …
Experiments with Exact Match Keywords in PPC | Netvantage Marketing Read More »
“Humor is subjective,” is something we’ve all heard. What’s funny to you might not be funny to someone else, sure. But subjectivity only refers to the effect of comedy, not the construction of it. There are ways to inject humor into your marketing strategy that are almost certain to make people laugh. If you’ve determined …
Four Simple Ways to Inject Humor into Your Local Marketing – BrightLocal Read More »
Whether it’s big or small, a marketing budget is always top of mind. Aside from getting super creative, your ambitions can only go so far as you can stretch your funds, making it important to keep a close eye on what you’re spending on and whether it’s paying off. A lot of marketing teams loop …
