By Kelly Forst March 17, 2021 Data is a powerful tool, but finding it can be a pain. So we did the work for you. How do you know if you’re doing the right things to market and grow your business? Answer: reference digital marketing stats to inform your own strategy. But, it can be …
Digital Marketing Stats to Inform Your Strategy in 2021 | AWeber Read More »
Hello r/marketing, Introducing the LFM Book Club! Vote for your book choice by March 5th. We’ll meet later in the month to review and discuss. Who’s the book club for? Anyone interested in marketing books and learning more about the industry. It’s an opportunity for both newcomers and seasoned veterans to read something new and …
Data-driven marketing is taking over the world—which is hardly a surprise considering the year we have had. 2020 was spent sharing a near-constant stream of data—some of it easier to understand than others. And that’s why marketing teams have had to adapt their storytelling methods. The changes we see today are set to continue for …
Data-Driven Marketing: How Confident Are Marketers in 2021? Read More »
When it comes to ROI, nothing beats email marketing. Despite its age, it continues to generate $42 for every $1 you invest and remains the key strategic channel for most marketers.
By Kelly Forst February 24, 2021 Not a video whiz? You don’t have to be to send videos that create an emotional connection with your subscribers. If you’re not creating video — and promoting video in your email marketing — you’re missing out on some serious audience engagement and revenue growth. People love watching marketing …
Video Email Marketing: Your Go-To Guide to Create and Send | AWeber Read More »
If you knew there was a marketing strategy that has a 98% opening rate on your messaging, would you try it out? Of course, you would — because a 98% open rate means almost all your potential customers are paying attention to your marketing. In fact, it would be “marketing malpractice” not to at least …
SMS Marketing: Definition, Strategies, & Examples Read More »
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IM Checklist – Online Marketing Checklist To Help Boost Your Business Read More »
Are your brand’s marketing efforts a one-sided conversation? In an increasingly digital world, there are more opportunities than ever to connect with your leads. More often than not, however, those connections are driven in one direction, without the back-and-forth dialogue that more closely mimics the way we engage with each other in real life. Fortunately, …
Send anxiety is real and no matter how long you’ve been in email marketing or how experienced you are, send anxiety never really goes away. In fact, customers tell us that one of the biggest mistakes they fear when sending an email is to include a broken or missing link. Messed up links can cost …
Introducing the Link Review Tool for Your Email Marketing Read More »
With people seeking alternate forms of entertainment during the pandemic, gaming saw massive growth in 2020, while gaming culture, more generally, has continued to expand and underpin many of the rising trends across the web. These days, if you’re trying to reach younger audiences, and you’re not in touch with gaming culture, you’re likely missing out …
Facebook Shares New Insights into Gaming Trends and Marketing Opportunities Read More »
