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Track These 3 SEO KPIs to Make Better Marketing Decisions

Key Performance Indicators (KPIs) help you understand how your business is progressing towards its goals. In the SEO world, you can find articles talking about tens of so-called KPIs, including bounce rate, dwell time, time on page, etc. These are vanity metrics that have no relationship with the overall marketing or business goals. In reality, …

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Expanded Ecommerce on Facebook & Instagram & This Week's Digital Marketing News [PODCAST]

Expanded Ecommerce on Facebook & Instagram & This Week’s Digital Marketing News [PODCAST]

Hosts Jess Budde, Greg Finn, and Christine “Shep” Zirnheld are covering all the digital marketing news of the week on this week’s episode of Marketing O’Clock. Plus, why the new CVS ad network and Google’s heavy ad policy have us listing to Sarah McLachlan, the Deftones, and seagulls on repeat. If you’re unable to listen …

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Unlock tips, systems & recommended resources to stay ahead of the tech curve.

8 Innovative & Inspiring Examples of Augmented Reality in Marketing

For now, augmented reality (AR) is still largely a novelty — AR’s newness alone contributes to its ability to surpass print, online, and television advertisements in terms of shock-factor. As The Drum reports, AR can capture people’s attention for over 85 seconds, increase interaction rates by 20 percent, and improve click-through rates to purchase by …

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Last Minute Holiday SEO: Important for Increased Sales, or Just a Simple Plus? - San Antonio Internet Marketing Company | Local Search Marketing

Last Minute Holiday SEO: Important for Increased Sales, or Just a Simple Plus? – San Antonio Internet Marketing Company | Local Search Marketing

So, here it is, already December, and you’re struggling to boost organic traffic to your website to increase holiday sells. All your procrastinating has left your site unprepared for the soaring Christmas shoppers online. You need to get going and get your last minute holiday SEO in gear.  3 Tips for Last Minute Holiday SEO  Here …

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Experiments with Exact Match Keywords in PPC | Netvantage Marketing

Experiments with Exact Match Keywords in PPC | Netvantage Marketing

Last week our staff attended MozCon, virtually of course. There were a lot of good presentations and content. However, one small part of one of the sessions really got me thinking. Francine Rodriguez of WordStream gave a very good presentation on automation in PPC. Her presentation, along with all the Moz video bundle, is worth …

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Wendy's Twitter humor local marketing

Four Simple Ways to Inject Humor into Your Local Marketing – BrightLocal

“Humor is subjective,” is something we’ve all heard. What’s funny to you might not be funny to someone else, sure. But subjectivity only refers to the effect of comedy, not the construction of it.  There are ways to inject humor into your marketing strategy that are almost certain to make people laugh. If you’ve determined …

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