Black Friday and the holidays are fast approaching. Big box retailers have filled their storefronts with holiday décor, and Santa will soon to have hour-long lines at the mall. You’ve got a choice with your brand: to embrace holiday marketing or to let it pass you by. Of course, you know that your strategy, no matter […]
6 Tips For Email Marketing Success This Holiday Season Read More »
Zoho Social for Agencies allows smaller advertising agencies the ability to manage several client accounts from one platform. These agencies can collaborate with clients and make reports using customized aggregated statistics. The new service from Zoho provides a way for small businesses to be more hands on in their marketing too. Not every small business
Zoho Social For Agencies Streamlines Management of Outsourced Social Media Marketing Read More »
Chances are you have one or more devices within arm’s reach. Don’t worry you’re not alone! 71% of Americans sleep with or next to their smartphone according to Bank America research. We live a 4+ screen world. We’ve got smartphones, tablets, computers, televisions and e-readers. Table of Contents Depending on your age, location and/or lifestyle,
How We Consume Content Now (And What It Means For Your Marketing) [INFOGRAPHIC] Read More »
One of the most important elements of growing a business is marketing. When it comes to getting the word out about your brand, products, or services, there are numerous avenues you can use, from online and offline advertising, to search engine marketing, e-newsletters, social media, and more. However, these days, in a world where more
How to Create a Mutually Beneficial Influencer Marketing Relationship Read More »
Deep dive: Perform a SWOT exercise for your brand Now that you have the rough framework of a SWOT, let’s go through the exercise. Grab a piece of paper or white board and explore these concepts. (Note: I really do recommend that you get off your digital device and perform this exercise with a pen,
A SWOT for Your B2B Marketing Automation Strategy Read More »
Employing an effective email marketing strategy is an essential tool for building up brand awareness. Many online businesses tend to view email marketing solely in terms of sales. However, building strong relationships with an email list is one of the best marketing strategies for increasing sales performance and strengthening the position of a company. When
How to Use Email Marketing to Build Brand Awareness Read More »
Posted by AlliBerry3 Delivering content that best serves the needs of users is certainly top-of-mind for many SEOs since the Hummingbird algorithm update and subsequent buzz around RankBrain. It sounds easy enough in theory, but what does that actually mean in practice? Many SEOs believe that they’re already doing this by driving their content strategy
How to Build the Right Content Marketing Strategy for SEO Growth Read More »
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Source link
Marketing Day: Google manual actions FAQ, Facebook Pages & martech trends Read More »
Chart of the Day: Hot email marketing skills Email marketing – the job where you can wear many hats (even the weirdest ones) I don’t need to tell you, my little email geeks, that email marketing is a very diverse role. No one ever starts out to be an email marketer, they are from many
What is the most popular email marketing skill? Read More »
If you’ve been involved in marketing for a while, you’ve probably heard the phrase: “The money is in the list.” With new technologies on the rise, email marketing can feel antiquated. In reality, email marketing is still incredibly effective – both in terms of long-term brand building as well as generating profits. In a 2016
6 Marketing Tactics You Can Use to Boost Email Subscribers Read More »
