Martech

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Learning to use content management martech is biggest educational need for marketers

A-From MTT, Channel: Content Marketing, Content marketing, Machine Learning & Artificial Intelligence, marketing automation, Marketing Tools, Marketing Tools: General, SEO BLOG, Statistics, Statistics: General /

According to Content Marketing Institute’s latest survey of marketers, learning how to better use their content management marketing technology is posing a significant challenge for marketers. Sixty-six percent of the marketers polled claimed “How to better use technology to mange content as a business asset” as their greatest educational need in regards to content management. […]

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[FIRST LOOK] MarTech agenda is live!

Channel: CMO Zone, Marketing Land on Instagram, MarTech Conference, SEO BLOG, SMX & DMD Alerts /

I’m excited to share the MarTech agenda, featuring more than 30 sessions and presentations from 40 marketing leaders. If you’re passionate about marketing, technology and management practices that deliver business results, then you won’t want to miss this event, October 2-4 in Boston. The conference program focuses on the three pillars of martech success: marketing,

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When It Comes To Martech Marketers Can Have the Best of Both Worlds

customer experience, SEO BLOG /

There is a misconception that consolidation in the marketing technology (martech) industry is forcing marketers to choose between best-of-breed technology providers and multi-solution suites. This misconception was exacerbated by an eMarketer article this past April which began with the very ominous-sounding warning: “The fluidity of the marketing technology space is making it harder than ever

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