One of Google Search’s more recent additions is the featured snippet, which provides bite-sized information that quickly answers a given search query. These appear in a small window at the top of the search engine results page (SERP). If your content lands a featured snippet position, it’s all but guaranteed to be the first thing […]
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4 marketing lessons from retailers who are mastering the customer experience – Marketing Land Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok Source
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It’s hard to imagine any company today could be successful and experience substantial growth without advertising their product or service and brand on social media. Advertising is how businesses promote themselves and whatever it is they sell to their audience members — and with billions of people on social media, it’s clear why businesses choose
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2020 presents many new and exciting opportunities to master your content and reach a wider audience. While the BERT algorithm update gave a not-so-subtle nod to the importance of search intent, SEO content writers everywhere were not surprised to hear that the search engine is prioritizing audience-focused content. The issue, then, has been the over-emphasis
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Mastering the Art: An Entrepreneurial Guide to a Profit-Driven Marketing Plan Read More »
In the SEO arena of website architecture, there is little doubt that eliminating duplicate content can be one of the hardest fought battles. Too many content management systems and piss-poor developers build sites that work great for displaying content but have little consideration for how that content functions from a search-engine-friendly perspective. And that often
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Reading time: 4 mins We have seen the future of insights. It is information source agnostic and it seamlessly weaves together disparate data into a story that answers two key questions: So what? What’s next? Insights professionals of the future will be information omnivores. But it will be the quality of analysis —not the quantity
Mastering information fusion: learning from spies Read More »
Want an online presence that matters? As the graveyard of fallen start-ups can attest to, having a fancy website and a sleek logo isn’t worth much unless people actually start engaging with them. Even on the fast changing web, there are ironclad strategies for marketing that can adapt to any platform. The best way to
Learn how to target your ideal web audience by mastering Google SEO / Boing Boing Read More »
If you keep just one statistic about ecommerce tucked away in your subconscious to help focus your marketing strategy, this should probably be the one: It is five times more expensive to acquire a new customer than to keep an existing one. “Lapsed” ecommerce buyers are people who have purchased from your business but have
Mastering the Re-Engagement Email: Why Former Customers Are Key to Revenue Growth Read More »
Influencer marketing has become the new big thing in digital marketing. While some marketing tactics are merely fads that fade over time, influencer marketing is clearly here to stay. Brands in all industries are looking for ways to get the most out of influencers. They need a sound strategy that begins with perfecting their pitch.
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