Media

Marketing Day: Google warns of app risk, social media report, TrustArc survey & more

Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search […]

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The Art of Social Media Affecting SEO for Personal Brands

SEO / Good To SEO

Search engine marketing has changed quite a bit since mobile and voice search have emerged onto the scene, and many brands are left wondering which marketing methods work best to build visibility? Social media is a large influence in the way people look for information, and although this is not measured directly the social signals

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Measuring the ROI of Your Social Media Marketing—It’s Easier Than You Think

Marketing, ROI, social interaction, Social Media, Social media marketing / Good To SEO

Got ROI? I sure hope so. Return on investment is a pretty critical thing in business. Without it, you’re eventually going to go out of business. Despite this, a lot of businesses are doing a lot of social media marketing—and very few of them can say for sure that they’re generating any kind of return on

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4 Tips for Lawyers to Avoid Ethics Issues on Social Media

Social media marketing / Good To SEO

4 Tips for Lawyers to Avoid Ethics Issues on Social Media Social media can be a valuable tool for lawyers to demonstrate their expertise and attract new clients. But lawyers also face ethical issues that could land them in hot legal water if they break the rules. Here are four tips to help lawyers avoid

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Can’t Tell if Your Social Media Campaign is Really Working? Here’s What You Need to Know

EnterpriseMarketingNews, kpi, MarketingNews, ROI, social media campaign, social media effectiveness, SocialMediaNews / Good To SEO

The number of companies integrating social media into their marketing campaigns has been growing steadily over the past decade. Some businesses even rely solely on platforms like Facebook, Instagram, and Twitter to promote their goods and services. However, measuring the impact these campaigns have on their business remains a challenge. A 2015 CMO survey underlined

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How to Utilise Social Media for Your Web Development Business

Digital Marketing / Good To SEO

How to Utilise Social Media for Your Web Development Business Getting your social media strategy write is harder than it seems and requires a lot of thought. It takes a lot of time to develop and then continuously implement, especially when there are other aspects of your business that need attention. What you need to

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