Consumers, in 2017, expect companies to engage with them across social channels. But for many ecommerce businesses, social media management is often overlooked or relegated behind other tasks. In this article, I’ll address three common mistakes that businesses make with social media marketing. Mistake 1: Launching without a Strategy Deciding early on the goals of […]
For Social Media Success, Avoid These 3 Mistakes Read More »
Social media has been a huge game changer for businesses by offering a cheap, simple way to reach more people. Hundreds of tips and tricks to leverage these platforms are available throughout the internet. However, many myths have manifested along with these helpful tips, creating costly misunderstandings. It’s time to dispel these misconceptions so your
Myths and Truths about Social Media | Branding Read More »
Jennifer Watson began her career as an on-camera meteorologist in Mississippi and Alabama, where she also helped manage both stations’ social media channels and weather blogs. Taking a job as a social media specialist with Atlanta-based The Weather Channel was a natural transition for her. “The Weather Channel is a dream job for a weather
How The Weather Channel Does Social Media Read More »
Chart of the day: Staying in touch with friends is the main reason behind social media use We all use social media but why do we use it? A recent report interviewed a range of social media users and explored what keeps them coming back to social networks. The study reported that 42% use social media
Why do we all use social media? Read More »
For all of history creativity has, in a sense, been taken advantage of by business. Look at any musician’s record deal. Or any painter who has found someone to represent them and put their work in galleries. Or the author whose book you see atop the NY Times Bestseller list. It’s a perfect symbiotic relationship.
On Entrepreneurship, Creativity, Social Media and Becoming a Better Marketer Read More »
2017 Small Business Social Media Research Want your small business social media to stand out and yield measurable results? You still can although it may take longer to achieve your objectives. The reality is social media still works for small businesses if you consistently publish, curate and engage with your followers on topics core to
How Your Small Business Social Media Can Compete Read More »
In this week’s ‘Skim: Apple takes on Facebook’s Messenger bots with its new Business Chat feature for iPhone users; the latest on Twitter’s big redesign; all about why Yahoo’s Tumblr takeover failed to realize its grand social media plans; Facebook plans paid news subscriptions for users, tests cover videos for profiles; Instagram officially launches its
Social Media News Update | Week of 12 June 2017 Read More »
Are you experiencing a creative drought? Or are you bursting with creative ideas for your social media campaigns, but stumped about ways to validate these ideas? Here are five ways you can come up with more creative campaigns to achieve your business goals today, no matter where you are in the campaign planning process. 1.
5 Steps to More Creative and Effective Social Media Campaigns Read More »
I used to think the few seconds I save by using keyboard shortcuts are not useful. I mean, what can I do with those few seconds? A lot, it seems… A few seconds here and there can add up. And according to Brainscape, you can save up to eight workdays per year! Just by using
127 Shortcuts for Social Media Marketers Read More »
Social media continues to grow and adapt into a more exciting technology than ever before. While it was once a purely personal platform, the business and marketing applications are ace. Now we have entire degrees dedicated to the practice, and firms popping up all over the world promising to help brands expand on and off
7 Social Media Analytics Companies To Keep An Eye On Read More »
