Understanding The Difference Between ‘Micro-Influencers’ and ‘Mega-Influencers’

Have you ever read a post by your favorite blogger, or seen a product recommendation from them, and snapped it up right away? This is influencer marketing in action. By utilizing the voice of well-connected people in your niche, you can reach an audience that’s relevant, and already engaged, in order to increase sales. And …

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