Missing

How Freelancers Can Avoid Missing Deadlines Over the Holidays

freeGraphicToday / Pixabay Missing a deadline is a freelancer’s worst nightmare. Meeting deadlines ensure the workflow keeps moving smoothly and it also keeps clients happy. However, every once and a while, even the most efficient freelancer can miss a deadline. This tends to happen often around the holiday season. During this busiest time of year, […]

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What’s The Missing Link in Personalized Content Marketing?

William Gibson once said, “The future is already here—it’s just not very evenly distributed.” To me, that is one of the most important quotes for digital marketers. It’s not important for you to invent the future. What’s more important is that you observe the present and figure out how your company can take advantage of

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If You Aren’t Using Website Videos, You’re Missing These 3 Benefits

Video options abound, particularly given its growing influence on content marketing success. If you’re thinking video is best done on social media channels, you may not reap the biggest benefits. You need to create videos for your website. To make that pitch to your brand’s executives, read on and grab some stats to support your

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Visual Content Challenges: Missing Out On Marketing Success?

Visuals are content marketing sugar. Marketers call visuals eye-candy for a reason! You add sugar to your coffee makes it taste better—right? Similarly adding images and/or video to each piece of content will sweeten it for your audience. As a result, your visually studded content marketing will be easier to consume resulting in more attention

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If you’re not updating ROAS and CPA targets frequently, you’re missing out

Our founding CEO, Fred Vallaeys, has written extensively about how the role of PPC experts will change as more of the day-to-day ad management will be done by automated systems driven by artificial intelligence (AI) and machine learning (ML). One task that’s particularly apt to become automated is bid management because it requires lots of

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How Much Data Is Missing from Analytics? And Other Analytics Black Holes

Posted by Tom.Capper If you’ve ever compared two analytics implementations on the same site, or compared your analytics with what your business is reporting in sales, you’ve probably noticed that things don’t always match up. In this post, I’ll explain why data is missing from your web analytics platforms and how large the impact could

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