Google’s John Mueller clarified in a tweet that Google’s Page Layout Algorithm was not generally about the number of ads. This is a more detailed explanation that improves on eight years of SEO advice about what the page layout algorithm was about. Page Layout Algorithm The SEO community correctly interpreted the Page Layout Algorithm as […]
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There is no benchmark for what is considered an optimal crawl budget for websites, Google’s John Mueller says. This was stated in response to a Reddit thread where an SEO asked whether there’s ideal percentage of pages that Googlebot should be crawling every day. The thought behind this question is content may be kept fresh
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Google’s John Mueller answered a question about important of links from the main page. John’s answered the question and shared how to signal which pages on a website are important. Site Architecture Site Architecture, also known as Information Architecture, is a strategy for organizing web pages in a way that is intuitive for users and
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In the latest instalment of the Ask Google Webmasters video series, John Mueller goes over a series of tips on optimizing images for search results. Before going over the technical details of image optimization, Mueller asks site owners to take a step back and look at the bigger picture. Don’t optimize images just for the
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Frédéric Dubut of Bing told us that SEOs should focus on intent research over keyword research in 2020. “Keyword research are probably going to become slowly obsolete and you’ll need to switch to intent research as a practice,” he said in a short video he made for us at SMX East in November. Keyword research
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Google’s John Mueller recently advised against blindly following what big sites do when it comes to SEO. This topic was addressed in a Reddit thread in which a person asks whether they should listen to Google’s advice or follow what big sites are doing. In particular, this question referred to canonical tags for pagination. The
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Podcast: Download Subscribe: Apple Podcasts | Android | “Not that there are no myths out there, but I think a lot of these things, they stick around for a reason and it’s important that people feel free to ask something that might be a dumb question. And if you never ask a dumb question, then
I sat down with John Mueller, a webmaster trends analyst at Google, to ask him questions that he often does not get on a daily basis. If you don’t know John and what the Webmaster Trends Analyst team does as Google, they basically spend a portion of their day helping webmasters and SEOs. In short,
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A publisher asked Google’s John Mueller if there were any benefits to using structured data other than rich results and featured snippets, because maybe Google will use it in other ways. Google’s John Mueller reiterated the benefits of rich results and featured snippets. Then he began answering how Google uses structured data for ranking related
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Google’s John Mueller recently provided some advice on how to block robots.txt and sitemap files from being indexed in search results. This advice was prompted by a tweet from Google’s Gary Illyes, who randomly pointed out that robots.txt can technically be indexed like any other URL. While it provides special directions for crawling, there’s nothing
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