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Twitter’s Getting Serious About its Bot Problem – Which is Good News for Social Media Marketers

Twitter analytics tool Followerwonk shared an interesting data point yesterday – one worthy of extra attention. Twitter is deleting/suspending accounts at an unprecedented rate. In the past 30 days we have detected: ‣ 2.18 million new accounts‣ 3.18 million deleted/suspended We’ve never seen a net loss over 30 days, before. — Followerwonk (@followerwonk) March 5, 2018 […]

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Facebook Ends Controversial ‘Explore Feed’ Alternate News Feed Test

Social media managers rejoice – Facebook has announced that it’s ending its controversial ‘Explore Feed’ experiment which saw them introduce a separate News Feed for Page and publisher content in several countries. As explained by Facebook’s News Feed chief Adam Mosseri: “We constantly try out new features, design changes and ranking updates to understand how

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Oscars $100K Gift Bag Is Big News but Brands in It May Not Get Much

The Oscars can be high pressure, whether backstage or for those who don’t want to be known for announcing the wrong winner. But when the awards are given Sunday night, there will be one other group sweating. They are the companies whose products or services appear in the “Everyone Wins” gift bag (produced by  marketing

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Don’t Sell Your Brand’s Soul to the Facebook News Feed Algorithm and Vanity Metrics

There is no doubt 2018 is going to be a year of massive fear, shock, change and wasted time for even the smartest business and marketing leaders. By now we should know that when it comes to social media and digital marketing, the only guarantee we have is change. It is one thing we can

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An app-install report, YouTube limits available demographic data & Facebook ad news

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed

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Texas Man Accused Of Raping A Cow Claiming It Is Reincarnation Of His Dead Wife Is Fake News

A Texas man who was accused of raping a cow now claiming that the cow is the reincarnation of his dead wife is fake news. There is no truth to an outrageous report that a man had sexually molested his cow but was now alleging that he did so because the cow was the reincarnated

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New Report Shows Facebook Usage is in Decline, Which May be Behind the Latest News Feed Shifts

Facebook has caused all sorts of headaches for social media marketers in the first months of 2018 by announcing that they’re looking to shift the focus of their News Feed onto ‘meaningful interactions’, which, as a result, will see reductions in Page organic reach. What does ‘meaningful interactions’ mean? We don’t know, because Facebook doesn’t

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Black Panther’s Chadwick Boseman, Michael B. Jordan Added To FBI Watch List Is Satirical News

Photo Credit: Marvel/Disney The case of Marvel’s “Black Panther” being added to the FBI’s watch list is satirical news. There is no truth that the names of actors, Chadwick Boseman, Michael B. Jordan and Lupita Nyong’o, were added to the FBI’s watch list because of their association with “Black Panther. Where did this satirical news

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