October 24, 2017 This article is a reference guide to the targeting options available on Twitter today. Understanding the difference in the targeting options, as well as, how Twitter categorizes users in these buckets will help you sharpen your Twitter advertising knowledge and skills. Interests Interest targeting makes for a great place to […]
Available Targeting Options For Twitter Ads Read More »
As you formulate your business plan, one thing to consider is how you should spend the money you allocate to marketing. There are various types of marketing campaigns you can implement, from TV and radio ads, to online marketing, to utilizing organizations who staff marketing specialits. In my experience as a business owner, there are
Direct or Indirect? Options for Where to Allocate Your Marketing Dollars Read More »
After first launching ‘Instant Games’ on Messenger last November, Facebook has now announced the next stage of the project, adding interstitial and rewarded-based video ads to selected games as part of a test to monetize the option. After the initial launch, Messenger Games were rolled out to all users in May, when Facebook also added
Facebook Adds Monetization Options for Messenger Games Read More »
Google introduced the Pixelbook laptop this week, and along with the laptop, a searchable stylus pen. The Pixelbook Pen is similar to the Microsoft Surface Book and the Surface Book pen, but Google’s pen will search for images when the user circles the image on the screen. The stylus lets users draw and write on
Google Pixelbook Pen Opens Visual Search Options 10/09/2017 Read More »
We’ve posted before about ad targeting on Facebook and Instagram and Twitter. Now the folks at influencer marketing platform Izea are back to explain ad targeting on everyone’s favorite B2B social media platform: LinkedIn. The infographic starts by explaining the different ad types on LinkedIn: Sponsored Content, Sponsored InMail, and text ads. It goes on
LinkedIn Advertising: Complete Guide to Ad Targeting Options Read More »
Binary Options Industry From the outside, it seems as though the binary options industry is going through a torrid time; platforms closing, Securities & Exchange Commission (SEC) warnings, publicly traded companies being forced to delist and a plethora of consumer complaints has caused havoc for the industry in recent months. Is binary options a
IS BINARY OPTIONS ALWAYS A SCAM? Read More »
Chart of the Day: CMO survey of investment in alternative strategies for growth A key part of marketing strategy development is to review the strategic options for growing a business. Here we’re sharing a breakdown of actual investment by companies using this classic marketing model that has stood the test of time since it originally
Investment in business growth strategy options Read More »
Instagram is now up to 800 million users, and is growing rapidly with additions like Instagram Stories helping to boost usage and diversify their audience. But with a larger audience comes more types of interactions, and thus, a greater need for community safety options. Instagram has always been fairly active on this front – while
Instagram Adds New Comment Control Options to Help Improve User Safety Read More »
The Facebook algorithm can be a constant thorn in the side of any social media marketing professional. The social network inherently limits your organic reach and as useful as paid boosts may be, you still need those users to engage with your content in order to maintain and to further increase your reach over time.
New Post Options for Facebook Pages Read More »
Pinterest, which claims to host “the world’s largest collection of human-curated links”, is now putting its ever-expanding dataset to use by introducing the ‘Pinterest Taste Graph’ for improved ad targeting. Essentially, Pinterest’s Taste Graph will give you more options for targeting your ads to the exact right people. A lot more – Taste Graph will
Pinterest’s Adding Thousands of New Ad Targeting Options via Their ‘Taste Graph’ Read More »
