Facebook’s ‘M Suggestions’, which it recently rolled out to users in Australia, Canada, South Africa, and the U.K., in addition to the U.S., is getting some new tricks. Now, the AI-based tool will start suggesting GIFs to use when it detects a relevant opportunity, or suggest you book movie tickets through Fandango when you and […]
Facebook Added Some New Automated ‘M Suggestions’ Options in Messenger Read More »
Instagram’s adding their Snapchat-esque virtual masks to Instagram Live, giving users another creative option when broadcasting within the app. Instagram added live-streaming back in November, tapping into the wider live-stream usage trend – though initially Instagram Live content was only available as it was being broadcast. Once your stream ended, the video was gone. That
Instagram Is Adding Video Masks to Instagram Live, Expanding Creative Options Read More »
On Wednesday, Facebook COO Sheryl Sandberg outlined steps the company is taking to address its latest ad-targeting controversy. Last week, ProPublica revealed that Facebook’s ad-targeting options included the ability to target ads to people who had listed “Jew hater” as their field of study and “NaziParty” as their employer. In response, Facebook removed four ad-targeting
Facebook will add ‘more human review’ of ad-targeting options Read More »
Last week, Facebook removed four ad-targeting options after a ProPublica report found that the fields could be used to target ads to people who filled in “Jew hater” as their educational field of study and “NaziParty” as their employer. “To help ensure that targeting is not used for discriminatory purposes, we are removing these self-reported targeting fields
Facebook’s removal of 4 ad targeting options does not apply to existing campaigns Read More »
Yesterday, Facebook announced the ability for advertisers to target their campaigns based on a user’s employer and education will be removed from the advertising platform. The decision comes after ProPublica, an investigative reporting publication, found that advertisers could target discriminatory groups such as “Jew Haters” and “NaziParty” in their ad campaigns. To address this, Facebook
Facebook Removes Major Targeting Options to Fight Discriminatory Advertising Read More »
All entrepreneurs and businesspeople will agree – mentorship is an important part of expanding your career. But if you have a busy work schedule, a side hustle, a family life, and some hobbies, when do you have time to find a mentor and nurture that relationship? “If you’re learning from someone who has already succeeded
Mentorship Options to Fit Your Busy Lifestyle Read More »
September 13, 2017 Last month I wrote an article on A Strategic Overview For Getting Started With Twitter Ads, and now I want to follow-up with a more in-depth look at the types of promoted tweets you can create. My ultimate goal is to create a basic collection of articles anyone can follow to get
Twitter Ad Options Available For Promoted Tweets Read More »
Instagram’s announced some new ad options as it looks to help brands capitalize on the rising popularity of Stories. Stories, originally cloned from Snapchat, now has more than 250 million daily users – and while Stories use among individuals has continued to grow, businesses have also been paying increased attention. As per Instagram: “In just one year,
Instagram Announces New Ad Options for Stories, Including Canvas Ads Read More »
On Tuesday, Facebook announced a sweeping overhaul of its self-serve ad-buying tools and ad placement options. At the heart of Tuesday’s changes is the merger of Facebook’s two self-serve ad-buying tools, Power Editor and Ads Manager, into one. The new Ads Manager will combine the plug-and-play nature of the old version while also incorporating the
Facebook is consolidating its ad-buying tools and combining its ad placement options Read More »
Whether you like it or not, Facebook knows a lot about you. A study released back in 2015 showed that your Facebook Like profile could reveal intricate details about your psychological make-up and preferences, finding, ultimately, that Facebook knows you better than your family, your friends, even your partner. In fact, in some instances, Facebook data
A Complete Guide to Facebook and Instagram Ad Targeting Options [Infographic] Read More »
