How to Use In-Store and Out-of-Store Promotions to Grow Your Brand

Planning, tracking, and optimizing advertising and trade spend has become table stakes for marketers at many consumer goods (CPG) companies. Despite those advances, consumer promotions and engagement (CPE) remains something of a forgotten area of marketing spend. CPE, which includes in-store consumer activation and out-of-store engagement efforts, has too often been overlooked and undermanaged. As …

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