Is Overconfidence Killing Your Marketing Effectiveness? | Social Media Today

Are you an above-average marketer? Statistically speaking, you probably think so – even if the results of your most recent campaigns suggest otherwise. Survey after survey has shown that a majority of us think we are exceptional on the road, in the midst of competition, and even between the sheets. In our own minds, we …

Is Overconfidence Killing Your Marketing Effectiveness?
| Social Media Today
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