I love pay-for-performance SEO – but I won’t do it. Here’s why.

Let me start off by saying that I absolutely love the idea of performing web and digital marketing services on a pay-for-performance basis. But some things that sound good in theory have disastrous consequences in their execution. [Insert political joke of your choice here.] Many business owners look at the pay-for-performance model as a reasonable …

I love pay-for-performance SEO – but I won’t do it. Here’s why. Read More »