Platforms

Customizing Content and Tracking Success on 4 Social Media Platforms

Facebook, Instagram, LinkedIn and Twitter content strategy Just like snowflakes, no two social media platforms are alike. Yet marketers often take the one-size-fits-all approach to social media advertising, applying the same methodology to all clients and campaigns regardless of objectives and using the same creative across all marketing channels. While this approach is undoubtedly easier, […]

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Is LinkedIn the King of B2B Social Selling Platforms?

b2b, Business-to-business, LinkedIn, Networking, News & Noise, SEO BLOG, social media networking, social platforms, social selling / Good To SEO

Is LinkedIn the King of B2B Social Selling Platforms? When you think of social selling platforms for B2B, LinkedIn is probably the first one that comes to mind. Whereas social media sites like Facebook and Twitter are informal by nature, LinkedIn provides a professional atmosphere for businesspeople to connect. Despite LinkedIn’s reputation as the ultimate

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B2B vs. B2C Marketing: Social Media Platforms, Trends

SEO BLOG / Good To SEO

There are some B2C strategies that B2B businesses can benefit by using; but, overall, B2C and B2B companies still often use different marketing techniques. Yet those worlds may be converging, especially in social media. For example, it’s no surprise that Facebook is the favorite social media channel for B2C marketers. But Facebook has become a

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The Top CMS Platforms by Usage [Infographic]

SEO BLOG / Good To SEO

Almost every website in the world is built on a CMS or eCommerce platform. Most people would be familiar with the world’s leading CMS – WordPress holds some 25% of the global CMS market. This infographic from Trellis provides an overview of the top CMS platforms in a visual format, as well as how they’re utilized across industries

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AWS Outpaces Rival Cloud Platforms, Props Up Amazon’s Q2 Earnings Report

Amazon, Amazon Web Services, AWS, Business, ecommerce, online retailer, SEO BLOG / Good To SEO / 4 Comments

Amazon Web Services’ (AWS) performance was highlighted in the recent second quarter earnings report of parent firm Amazon. In fact, it seems that the retailer’s cloud computing unit held the fort for the entire group, becoming the leading contributor to the company’s profits. While Amazon.com, Inc. missed its earnings estimates, AWS continued to dominate its

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12 Platforms to Sell Digital Downloads

Design & Development, SEO BLOG / Good To SEO

For merchants and creators of digital goods, there are a variety of ecommerce platforms focused on selling downloads directly to consumers. With these tools, merchants can control download and pricing structure, branding, and where their products are sold. Here is a list of platforms to sell digital downloads. There are simple platforms to sell basic

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Master List of the Best Ad Tech Platforms for PPC

Attribution Modeling, Bid/Budget Management, Competitive Analysis, Conversion Rate Optimization, Dynamic Remarketing, Hanapin Marketing News, keyword research, Landing Pages, PPC News, Product Reviews, Remarketing, Reporting / Conversion Tracking, Resources, SEO BLOG, social, Uncategorized / Good To SEO

July 27, 2017 Have you ever thought to yourself – man, I wish there was a page where I could find out what ad tech platforms are out there (and the best ones!), without having to spend hours upon hours doing research? Well, guess what, you’re in luck! We curated a number

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Email Access: Top Devices, Clients, and Platforms

SEO BLOG / Good To SEO

More emails are now opened on mobile devices than via webmail clients or desktop software, according to recent research from Return Path. The report was based on 27 billion emails opened worldwide between May 2016 and April 2017. Some 55% of the email opens examined occurred on mobile devices (smartphones, tablets, or e-readers); 28% occurred

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OTT Video Viewing Stats: Top Devices and Platforms

SEO BLOG / Good To SEO

Some 51 million US households now engage in over-the-top (OTT) streaming of video content—i.e., via the Internet to a television set—according to recent research from comScore. The report was based on April 2017 data from comScore’s panel of 12,000 households across the United States. More than half (54%) of households with wifi now engage in

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The Best Ecommerce Platforms To Sustain Your Online Startup

Business, SEO BLOG / Good To SEO

The ecommerce arena is rapidly evolving. Every new trend quickly becomes a basic necessity for all ecommerce startups. So it makes sense that online retailers have increasingly high expectations of their ecommerce solution providers. Search engine optimization, good UX design and ability to customize still hold upmost importance, but trends like m-commerce (commercial transactions conducted electronically by mobile phone) and social commerce (the use of social networks

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