IPG Mediabrands is the first agency client to subscribe to Nielsen’s Podcast Listener Buying Power service, Nielsen announced on Wednesday. The license grants IPG Mediabrand companies Universal McCann, Initiative, ID Media, Cadreon, Brand Programming Network, Orion, MAGNA and Healix access to Nielsen’s podcast audience insights. What Nielsen’s service does. The Podcast Listener Buying Power Service, […]
If you’ve decided to take on podcasting in 2020 (or already have one but would like it to reach more listeners next year), let me welcome you to the flock of around 2 million other podcasts that Google has already discovered, indexed, and ranked. Podcasts are the ultimate multitasking aid: they’re there to help you
Podcast: Download Subscribe: Apple Podcasts | Android | “What you’re doing for your car dealership may not necessarily work for the lady who’s running the hair salon down the street. That is a huge deal to understand that there’s not a magic formula and people don’t get it. A lot of the worst advice that
2019 will be remembered as a Teutonic shift in the world of podcasting.
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![B2B Paid Advertising in 2020 with Greg Finn [PODCAST]](https://www.goodtoseo.com/wp-content/uploads/2020/01/B2B-Paid-Advertising-in-2020-with-Greg-Finn-PODCAST-1024x538.png)
Podcast: Download Subscribe: Apple Podcasts | Android | For episode 177 of The Search Engine Journal Show, I had the opportunity to interview Greg Finn, Partner and Digital Marketer at Cypress North. Finn talks about the top paid search strategies that B2B companies need to focus on in 2020. How did you get into doing
B2B Paid Advertising in 2020 with Greg Finn [PODCAST] Read More »
Spotify has rolled out a new suite of marketing tools for podcast advertisers, making it possible to view impressions, frequency, reach and audience demographic information for podcast ads, the company announced Wednesday. The new metrics tools are supported by Spotify’s new podcast ad technology, Streaming Ad Insertion (SAI), which utilizes data from the platform’s logged-in
Spotify podcast ads can now track impressions, reach and audience data Read More »
Hello TechCrunch readers and Equity listeners alike. This morning we have something new for you that we’re incredibly excited about: We’re doubling the pace that we bring Equity, TechCrunch’s venture capital-focused podcast, to your phone or computer. Starting this morning and continuing on Monday mornings moving forward, the Equity crew are putting together a short,
Say hello to Equity Mondays, the newest podcast from TechCrunch Read More »
![The Last Digital Marketing News Show of the Year + Award Show [PODCAST]](https://www.goodtoseo.com/wp-content/uploads/2019/12/The-Last-Digital-Marketing-News-Show-of-the-Year.png)
On this week’s episode of Marketing O’Clock, we’re bringing you a special year-end episode to look back at 2019. In addition to delivering the news of the week, Greg Finn, Jess Budde, and Christine “Shep” Zirnheld are presenting our first annual award show, The Clockscars. Join us as we look back at the biggest stories
The Last Digital Marketing News Show of the Year + Award Show [PODCAST] Read More »
Podcasts have been around for quite a while, but it’s only in recent years that the industry has begun to really flourish. Small Biz Genius claims that in 2006 just 22% of Americans knew what podcasting was, but today 70% of U.S. adults are familiar with this medium. Podcasts are so popular because it’s an
What are the benefits of transcribing your podcasts and what’s the best way to go about getting them on your site? Niki Mosier breaks it down into 8 easy steps in this week’s episode of Whiteboard Friday. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription
The Not-So-Secret Value of Podcast Transcripts – Whiteboard Friday Read More »
