Artificial intelligence, which became a mainstay for many marketing tools in 2018, isn’t just a power booster. It can change the nature of customer targeting and personalization, and, according to a new IBM Marketing Trends report released Monday, it creates the need for someone to fill the “hottest new role” in marketing: Director of Marketing […]
IBM points to Director of Marketing Data as ‘hottest new role’ Read More »
Facebook has released a new report on common customer pain points in the purchase process, and how brands can address such issues and streamline the process. Source link
Facebook Releases New Report on Customer Friction Points, and How to Resolve Them Read More »
After you’ve chosen the right execution for your link-building campaign and you’re getting ready to launch it, you can’t forget about search engine optimization (SEO). It’s easy to get caught up in the campaign itself, but putting aside 15 or 20 minutes to make sure your SEO points are covered can pay off by leading
A checklist: Important SEO points to cover in a content campaign Read More »
People don’t buy a product or service just because it’s cheap or has flashy features. While these reasons might contribute to their purchase decision, they ultimately purchase a product because it solves a problem. Don’t have time to eat an expensive sit down meal? Grab food at McDonalds. Can’t take high quality photos on your
How to Find Your Customers’ Pain Points Read More »
Create a strategic plan for getting the most out of your content marketing, including the best tools to use With 91% of B2B and 86% B2C marketers currently using content marketing, there is no doubt that content accounts for a large part of most marketing strategies today. With 70% of marketers able to show how
SME Marketing: Overcoming your pain points to create quality content Read More »
“Personalization” is almost synonymous with marketing these days, since automation, AI and addressable content make individualized material a tantalizing capability. To help sort out the facilitating tools, Gartner has released its first Magic Quadrant report on Personalization Engines. (It’s available for free, with registration, from several of the vendors mentioned in the report, including Evergage
Both user consent for data-based ad targeting and contextual advertising for non-data-based targeting may be gaining new life following the launch in May of the General Data Protection Regulation (GDPR). Some adtech observers have contended that contextual advertising can take the place of data-based audience targeting, because it does not require consent and could cost less.
Retail is in transition. Our local high street has been moved online. Shopping has changed an awful lot in the 21st Century, and there’s no sign that customers are going to be reversing the trend of internet shopping any time soon – online retail sales in the US are set to total $4.5 trillion by
Is Traditional Coupon Marketing Model Really Dying? 3 Points Worth Speculating Read More »
?? Welcome back to another episode of This Week in Small Business. This week, I’m joined again by my friend John “Colderice” Lawson — at least for part of the show — and we’re talking about the top stories appearing this week on Small Business Trends. In this show, I start (waiting for a flight
This Week in Small Business, Niche Social Media Sites and Customer Pain Points Discussed Read More »
Every marketer needs data. Not that data. Marketing data. Data to help inform your strategy and better execute your next campaign. That’s especially true for social media marketers. The social space can feel like a complete lottery – one post takes off, while the next one sputters and stalls. And while it’s never a sure thing,
13 New Data Points for Social Media Marketers Read More »
