Positioning

Brand positioning in the era of disruption, brand purpose and evidence-based marketing

Reading time: 5 mins Simply put, positioning is about owning a unique position in the mind of the target consumer. It is established relative to your competition in a way that signals differentiation. While many marketers still pursue differentiation as a key branding objective, modern marketing paradigms have come to challenge this central tenet. Fundamentally, …

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What in the Name of Marketing Is Reverse Positioning?

SEO BLOG / By Good To SEO

In 2011, Patagonia released an ad on Black Friday advising consumers not to buy their jackets.

How one creative firm found its positioning

SEO BLOG / By Good To SEO

In the Marketing Mentor podcast, Ilise Benun, founder of Marketing-Mentor.com, offers short but meaty conversational interviews with creative professionals who are doing what it takes to stop feast or famine, get better clients and command the fees they deserve – and sharing what they’ve learned. Source link

Positioning and Content Marketing for Design Firms

SEO BLOG / By Good To SEO

Tulsa’s Preston Eastin fabricates custom positioning systems to exacting specifications for manufacturing customers

SEO BLOG / By Good To SEO

“The EDA grant has helped us diversify our business tremendously,” Nock said. “The grant allowed us to get out into very different industries, such as this large turntable for the nuclear power industry. A turntable of this magnitude is several hundred thousand dollars, and this is the fifth turntable that we’ve built for that customer.” …

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Positioning, Messaging, and Branding: Matt Desmier

SEO BLOG / By Good To SEO

Positioning and messaging together make up the cornerstone of branding, and yet so many organizations struggle with both. No matter how much money you invest in advertising and marketing, your messaging can’t possibly be effective if you haven’t clarified your positioning. Matt Desmier is a keynote speaker and strategist who works with agencies, brands, and …

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