Connected TV Usage Remains Above Pre-COVID-19 Levels as Traditional TV Viewing Normalizes

Connected TV Usage Remains Above Pre-COVID-19 Levels as Traditional TV Viewing Normalizes

For many Americans, connectivity is everything, and that trend has greatly influenced TV viewing over the past few years. During the height of countrywide shelter-in-place orders across the U.S. amid the COVID-19 pandemic, weekly time spent watching connected TVs grew along with overall media use, rising by more than 1 billion hours as the weeks …

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