If you own an e-commerce website, your product descriptions are a low-hanging fruit to help you make more sales. A great product description tells a story—the story of who your product is for and how your product can help them get what they want. Because when it comes to sales, it’s not about what your product does. […]
6 Key Tips to Write Great Product Descriptions (With Examples) Read More »
In July, we shared that we were looking for a product leader to help us take Buffer forward in our next phase. After speaking to an incredible group of talented folks in product, I’m happy to share that Maria Thomas has joined us as our new Chief Product Officer. We’re now a 10-year old company,
Welcoming Maria Thomas as Buffer’s Chief Product Officer Read More »
Have you used shops on Instagram? With over a billion active users and growing, Instagram may already be one of your favorite places to promote your e-commerce store. However, lots of opportunities exist for marketing on the channel, so it can be a great place to build a follower base and get the word out about
How to Use Instagram Shopping to Drive Product Sales Read More »
Technology isn’t silent anymore. It talks, and its voice shapes the way we live — working and virtual learning, shopping for cleaning supplies, playing daily music mixes, cooking new recipes, or exercising — all by just asking for it out loud. Since the pandemic hit, more and more brands realize the endless possibilities for interacting
Futurespective on Voice Technology from the Google Assistant Product Team – ReadWrite Read More »
First of all, yes, product marketing content can be outsourced effectively. Many freelance contractors are capable of understanding your complex product and creating essential content—from whitepapers to sales enablement collateral—to help drive revenue. Wait, you say, Why not just hire another product marketer? Two reasons: outsourcing is cheaper, and it can produce more content. Most
How to Effectively Outsource Product Marketing Content Read More »
Products aren’t made… They’re discovered. It doesn’t matter if you think you have a “brilliant” idea – what matters is if the customer thinks so, too, and is willing to pay for it. You see, customers don’t buy anything they don’t want. So the question is, how do you figure out what customers want and give it
5 Product Discovery Tips for Building Solutions Customers Will Buy – ReadWrite Read More »
When it comes to personalized, targeted email marketing, product recommendation emails are generally at the top of the priority list — and for good reason. For consumers, product recommendation emails are a way to get a curated list of items they may find useful based on their individual needs and preferences. And for eCommerce marketers,
Product Recommendation Emails: Friend or Foe? Read More »
30-second summary: Customer reviews are a powerful tool that helps businesses understand what they are doing right and where there’s room for improvement. To efficiently collect client reviews, use multiple channels to encourage users to share their feedback both internally and on third-party platforms. Negative customer feedback is especially precious as, if handled properly, it
How to turn your customer feedback into a driving force for your product Read More »
This week’s Ask an SEO question comes from Andrzej in Poland. He writes: “I work in an online store selling art supplies and I’m standing at a crossroads deciding what to do with product descriptions (which at the moment are in many cases below standards – sometimes just one sentence). I see two options: Create
What Is Better for Product Pages & SEO: Content or Backlinks? Read More »
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Why you should upload your full product catalog to Google Merchant Center [Video] Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok Source link
Why you should upload your full product catalog to Google Merchant Center [Video] Read More »
